Posts Tagged ‘RTD’

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BBQ’s New Best Friend: Jack Daniel’s RTD

Friday, February 18th, 2011

Read more at popsop.com

Read more at popsop.com

With summer and, more importantly, GRILLING season just around the bend, we’re really excited to see a new type of RTD out on the market from Jack Daniel’s– there’s nothing like whiskey and some steak!

Along with a nicely-executed design, we couldn’t help but notice that Jack is one of the first RTD mixed drinks from a major brand that’s housed in an aluminum bottle– a trend we we felt was destined to heat up in the wine and alcohol category. Aluminum is great for super-cold drinks, a lot safer in the backyard or around pools, it’s a sustainable choice and has an excellent shelf life.

Looks like whiskey is now out with the solid lead and we’re eager to try the new Jack. We’re curious tho- What’s the appropriate nick name for these tasty looking suckers?

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The FIVE Essential Attributes for RTD Brands in 2010 and Beyond…

Thursday, April 29th, 2010

…Or… the tenants of RTD brand virtue, package and soul.

Take a brief spin past the beverage cases at the drug or convenience store and it’s apparent that there are too many options for a consumer who has already begun scaling back spending on sports drinks, enhanced water and functional teas. In 2009 there were close to 1,000 new RTD product launches or variants to existing RTD brands introduced to market with fruit juices leading the pack. The mindset and the category output are simply not in line, but beyond that, product and packaging promises do not adequately reflect what our consumer needs right now. (more…)