It’s 2011 and the Great Recession has been declared: over. After poking out their heads, sniffing the air, and taking stock of their equity, a few Retail brands are equipped with a new strategic plan and poised to re-jigger the marketplace. From CPGs to the way we buy, read about a few brands that are fighting to win consumers hearts and changing the way we will look at Retail going forward– at Popsop.com
I don’t know about the rest of you but I am getting pretty fed up with all this hype around Black Friday. When it was merely a trade term, used by retail commentators, I could live with it although even then it had a sinister side. But in recent years, the phrase has entered the everyday consumer lexicon and it’s becoming more invasive, more ubiquitous and for me, more annoying. (more…)
Here is the basic fact: Once you’ve stumbled into the sportswear forest at a Macy’s, Nordstrom, Bloomingdales or Lord & Taylor you could pretty much forget if you’re in the store with the Big Red Star or a Big Red Dot. (more…)
In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
The hallmarks of fashion brand American Apparel have always been “Fashionable Basics. Sweatshop Free. Made in the USA.” To this I’d like to add: And Super Fun to Buy.
It is a wonderful thing when a brand stands up against the horrible practices of sweatshops around the world, declaring itself as truly American-made so appropriate labor-laws can be maintained whilst the product is manufactured. But You know and I know that it is American Apparel’s position as the number-one go-to source for apparel layering basics that keeps anyone age 35 or under as loyal to and almost dependent on the brand. American Apparel recognizes the increasing desire for consumers to ‘self-brand’ using apparel as the expression of their own brand. (more…)
If you had told me in 2002, eight loss-making years after the company was formed, that one day Amazon would become one of the biggest brand successes worldwide, I simply would not have believed you. (more…)
It’s coming up to that time of the year when we have to start thinking about buying toys and games for our kids, families and our friends. And I don’t know about the rest of you but even the thought of it fills me with fear and trepidation.
As part of my preparation, I spent some time over the last three days visiting a number of Toys R Us and Wal-Mart stores as well as both their websites to see what’s going on. And the news from the front is that both of these titans are winding themselves up for another massive battle for the hearts, minds and wallets of holiday consumers nationwide. (more…)
