Recently, Sterling Brands marketing buffs and all around Branding and Design aficionados- Rochelle Fainstein and Anna Roseberry- were published in the online magazine: Shelf Impact!
“…RRP’s implications for brands in terms of consumer loyalty are huge. Consumers will come to admire brands that follow the RRP suit, regarding them as good for the environment and good for their wallets.
Brands that think inside the big box will be scooped up more exclusively by retailers, thus pushing individual-pack competitors off the shelves, or at least to the side. Free-standing packaging that often comes in display-ready form makes it a no-brainer for retailers to place RRP products on aisle end-caps, increasing a brand’s visibility.”
