Posts Tagged ‘recession’
Thursday, December 17th, 2009
In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
(more…)
Tags: balance, brand, branding, consumer, department store, Disney, energy drink, experience, fashion, luxury, marketing, prediction, recession, recovery, relax, retail, slurge, Sterling Brands, store, Strategy, Target, trend
No Comments »
Thursday, December 10th, 2009

I recently read the Nancy Gibbs column in Time magazine entitled ‘The Happiness Paradox” and it sort of got me thinking. From a quick look online, there are literally hundreds of books on the uplifting subject of happiness and hardly a day goes by without the results of another study being launched on the topic.
But the basic question posed by the Time article remains – namely, why is it that Americans appear to be happier in this recession than they have been in previous ones? (more…)
Tags: Americans, career, consumption, employed, future, Gen Y, happiness, income, job, layoff, parents, recession, Sterling Brands, study, Time, unemployment
No Comments »
Friday, October 9th, 2009
When we launched this blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this week I put some concentrated thought into creating a list of major brands that, in our view, have beaten the recession…at least so far!! (more…)
Tags: Amazon, brand, competition, difference, Facebook, Hyundai, J Crew, JetBlue, Match.com, McDonald's, Netflix, Priceline, recession, survival, top ten, value, Walmart
No Comments »