In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
I recently read the Nancy Gibbs column in Time magazine entitled ‘The Happiness Paradox” and it sort of got me thinking. From a quick look online, there are literally hundreds of books on the uplifting subject of happiness and hardly a day goes by without the results of another study being launched on the topic.
But the basic question posed by the Time article remains – namely, why is it that Americans appear to be happier in this recession than they have been in previous ones? (more…)
When we launched this blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this week I put some concentrated thought into creating a list of major brands that, in our view, have beaten the recession…at least so far!! (more…)
