It’s 2011 and the Great Recession has been declared: over. After poking out their heads, sniffing the air, and taking stock of their equity, a few Retail brands are equipped with a new strategic plan and poised to re-jigger the marketplace. From CPGs to the way we buy, read about a few brands that are fighting to win consumers hearts and changing the way we will look at Retail going forward– at Popsop.com
I don’t know about the rest of you but I am getting pretty fed up with all this hype around Black Friday. When it was merely a trade term, used by retail commentators, I could live with it although even then it had a sinister side. But in recent years, the phrase has entered the everyday consumer lexicon and it’s becoming more invasive, more ubiquitous and for me, more annoying. (more…)
In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
I recently read the Nancy Gibbs column in Time magazine entitled ‘The Happiness Paradox†and it sort of got me thinking. From a quick look online, there are literally hundreds of books on the uplifting subject of happiness and hardly a day goes by without the results of another study being launched on the topic.
But the basic question posed by the Time article remains – namely, why is it that Americans appear to be happier in this recession than they have been in previous ones? (more…)
When we launched this blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this week I put some concentrated thought into creating a list of major brands that, in our view, have beaten the recession…at least so far!! (more…)
