Posts Tagged ‘packaging’

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Sterling Buzz…

Thursday, September 25th, 2014

Working with Hershey Global Design, Sterling Brands has created some fantastic and sustainable new packaging for Hershey’s Miniatures!

Check out our design and sustainability details below and click here to compare the new with the old, and learn more about this great design story!

100813_4874_FOILS_Final_FRONT

hersheysustainable

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Kleenex brings sensitivity and style to the tissue aisle

Wednesday, September 17th, 2014
Original1

Heads up to our friends in the UK and Europe: Kleenex has just launched new packaging across its full range of products, designed by Sterling! The designs are being ushered in with the launch of a new product, Kleenex Sensitive, for those of us in need of something softer.
The clear and vibrant new packaging was chosen following trends research in order to offer consumers a stylish product. The result is an improved shopper experience, with an aisle that is much more engaging and simple to navigate, and a stylish product that consumers would be proud to display both in their homes and when they’re on the go.
The new packaging is slowly being introduced in the UK, and will soon be available in markets across Europe.
To see the full new line click here
Heads up to our friends in the UK and Europe: Kleenex has just launched new packaging across its full range of products, designed by Sterling! The designs are being ushered in with the launch of a new product, Kleenex Sensitive, for those of us in need of something softer.

The clear and vibrant new packaging was chosen following trends research in order to offer consumers a stylish product. The result is an improved shopper experience, with an aisle that is much more engaging and simple to navigate, and a stylish product that consumers would be proud to display both in their homes and when they’re on the go.

The new packaging is slowly being introduced in the UK, and will soon be available in markets across Europe.

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Sterling Buzz…

Thursday, July 24th, 2014

americancraftWe’re excited to share the recent success of the Hillshire Farm’s American Craft brand!

Smart marketing tech coupled with smart packaging is a great recipe for success.

Click here to read the full story on Hillshire’s foray into Beacons mobile technology, and to check out our design work.

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Now UP on Design Matters…

Monday, December 2nd, 2013

bat-manga

In this episode, Debbie chats up designer/writer Chip Kidd, who has published several novels about graphic design and comics, most notably Peanuts: The Art of Charles M. Schulz, Mythology: The DC Comics Art of Alex Ross, Batman: Animated, Jack Cole and Plasticman (with Art Spiegelman), Batman Collected, Shazam! The Golden Age of the World’s Mightiest Mortal, and Bat-Manga: The Secret History of Batman in Japan.

Click below and tune in to this animated conversation:

>>to the bat cave

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Sterling Buzz…

Friday, November 15th, 2013

Recently, Sterling completed an exciting new Innovation project for Sustain Condoms. We’re excited to unveil the new packaging and a terrific follow-up article in FastCoExist >>Click to Read More

‘Using only sustainable materials and working with out manufacturer in India, Bart Haney and Sterling Brands’ Innovation team developed a design that reflects our transparency as a brand as well as positions us as a more premium, discrete and aesthetically appealing product in the category.’

–Meika Hollender, Sustain

sustain

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Before and After: Del Monte

Monday, July 8th, 2013

The team at PhillippeBecker, Sterling’s west coast design office, recently partnered with Del Monte to bring the company’s fruit, vegetable and tomato products together under one unified design system.  Read all about it on the dieline!

delmonte

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Häagen-Dazs Gelato

Wednesday, February 13th, 2013

We’re proud to introduce…

HD_Gelato_web

Sterling Brands was brought in to develop outstanding premium packaging graphics that elevate the new Häagen-Dazs Gelato line without compromising the master brand.

Inspired by iconic Italian premium products outside the frozen dessert category, Sterling designed a sleek black and gold pack that exudes super-premiumness. Sterling maintained Häagen-Dazs’ existing base photography style to highlight the authenticity and thoughtfully crafted indulgence that goes into Häagen-Dazs’ ingredients, which are truly like no other.

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Sterling Buzz…

Thursday, January 3rd, 2013

We’re happy to announce that our design for Häagen-Dazs Limited Edition Ice Cream was recently featured in the Brand Packaging Design Gallery!

Nestlé Dreyers challenged sterling to redesign the Häagen-Dazs brand portfolio to be more relevant to todays consumer, while maintaining its aspirational and super-premium equity for any, discerning ice cream fan.  See how we rose to the design challenge Here.

haagenlimited

Click Here to see all the great designs featured in the gallery.

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Sterling Buzz… (don’t miss this one!)

Tuesday, December 18th, 2012

family-brands1

Tomorrow! (Wednesday) Debbie is giving a free lecture at Apex Art in conjunction with Rob Walker’s exhibit there on consumption: As Real As It Gets. Rob is the former editor of the Consumed Column for the New York Times, and the exhibit is amazing.

Lecture starts at 6:30pm
at apexart
291 Church st., NYC
www.apexart.orgDirections: A,C,E,N,R,W,Q,J,M.Z.6 to Canal or 1 to Franklin

Lecture starts at 6:30pm

at apexart

291 Church st., NYC

Find more info here.

We hope you can join us!

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The State of Packaging in Today’s Market

Tuesday, October 9th, 2012

Recently, Debbie was interviewed by the Package Talk blog to find out her perspective on the world of packaging today- What are the new challenges? What works? What are her favorites?

hint:

liddlemattel

Check out the full interview here!