Did you know that your next cup of coffee could help eradicate poverty in coffee-producing countries? With more than $175 billion of coffee consumed globally every year, the industry generates tens of billions of dollars for their importing countries, but very little of it goes back to the more than 26 million growers. As a result, most of the people that depend directly or indirectly on coffee production live in poverty or extreme poverty, with little hope for change. Even with the best fair trade deals, coffee growers’ share is less than one cent per cup. CafĂ© for Change, an organization founded just last year, is working to change that, and we worked with them to get the brand off the ground. We worked on the brand idea of creating a fair and just world for all producers. The brand identity, featuring a coffee bean, beautifully emphasizes the need for change in the industry. The supporting visual identity system is modular, allowing for the brand to be used digitally, on packaging, and for other similar crops, like tea and chocolate, so they can generate their own movements.
Posts Tagged ‘packaging’
We’re happy to announce two exciting wins for Sterling Brands and Debbie Millman in the Mobius Awards!
Our Design team has won First Place for the 75th Anniversary Nestle Toll House packaging design, and our head of Design, Debbie Millman has won first place for her book:Â Self-Portrait As Your Traitor. Additionally, Debbie has been nominated for best of show!
Working with Hershey Global Design, Sterling Brands has created some fantastic and sustainable new packaging for Hershey’s Miniatures!
Check out our design and sustainability details below and click here to compare the new with the old, and learn more about this great design story!
We’re excited to share the recent success of the Hillshire Farm’s American Craft brand!
Smart marketing tech coupled with smart packaging is a great recipe for success.
In this episode, Debbie chats up designer/writer Chip Kidd, who has published several novels about graphic design and comics, most notably Peanuts: The Art of Charles M. Schulz, Mythology: The DC Comics Art of Alex Ross, Batman: Animated, Jack Cole and Plasticman (with Art Spiegelman), Batman Collected, Shazam! The Golden Age of the World’s Mightiest Mortal, and Bat-Manga: The Secret History of Batman in Japan.
Click below and tune in to this animated conversation:
Recently, Sterling completed an exciting new Innovation project for Sustain Condoms. We’re excited to unveil the new packaging and a terrific follow-up article in FastCoExist >>Click to Read More
‘Using only sustainable materials and working with out manufacturer in India, Bart Haney and Sterling Brands’ Innovation team developed a design that reflects our transparency as a brand as well as positions us as a more premium, discrete and aesthetically appealing product in the category.’
–Meika Hollender, Sustain
The team at PhillippeBecker, Sterlingâ€™s west coast design office, recently partnered with Del Monte to bring the companyâ€™s fruit, vegetable and tomato products together under one unified design system.Â Read all about it on the dieline!
We’re proud to introduce…
Sterling Brands was brought in to develop outstanding premium packaging graphics that elevate the new HĂ¤agen-Dazs Gelato line without compromising the master brand.
Inspired by iconic Italian premium products outside the frozen dessert category, Sterling designed a sleek black and gold pack that exudes super-premiumness. Sterling maintained HĂ¤agen-Dazs’ existing base photography style to highlight the authenticity and thoughtfully crafted indulgence that goes into HĂ¤agen-Dazs’ ingredients, which are truly like no other.