Tomorrow! (Wednesday) Debbie is giving a free lecture at Apex Art in conjunction with Rob Walker’s exhibit there on consumption: As Real As It Gets. Rob is the former editor of the Consumed Column for the New York Times, and the exhibit is amazing.
Lecture starts at 6:30pm
291 Church st., NYC
Find more info here.
We hope you can join us!
We’re proud to announce that Sterling Brands is a winner in the HOW International Design Awards Competition.
Our redesign for Wild Turkey was selected among many other prestigious brands of merit– big thanks go out to our Creative Director, Simon Lince and our Designers- Andrew Markle, Carl Gerhards and Meg Eaton who worked so hard to bring this design together.
We’re anticipating many more for this big bird! Stay tuned.
Look for Sterling’s design in the latest edition of HOW Magazine: howdesign.com
Get the full story: HERE
Recently, Sterling Brands marketing buffs and all around Branding and Design aficionados- Rochelle Fainstein and Anna Roseberry- were publishedÂ in the online magazine: Shelf Impact!
“…RRP’s implications for brands in terms of consumer loyalty are huge. Consumers will come to admire brands that follow the RRP suit, regarding them as good for the environment and good for their wallets.
Brands that think inside the big box will be scooped up more exclusively by retailers, thus pushing individual-pack competitors off the shelves, or at least to the side. Free-standing packaging that often comes in display-ready form makes it a no-brainer for retailers to place RRP products on aisle end-caps, increasing a brand’s visibility.”