Posts Tagged ‘package design’

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Sterling Buzz…

Thursday, November 29th, 2012

In a recent interview with PBS, Debbie got to share some thoughts on package design and you can catch some of Sterling’s awesome designs! Check out the video below!

Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.
Featuring:
Debbie Millman http://debbiemillman.com/
Emily Oberman http://www.pentagram.com/work/#/all/all/newest/
Drew Freeman http://afreeman.co/
Steve Attardo http://stevenattardo.com/

“Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.” – PBS Offbook

Featuring:

Debbie Millman http://debbiemillman.com/

Emily Oberman http://www.pentagram.com/work/#/all/all/newest/

Drew Freeman http://afreeman.co/

Steve Attardo http://stevenattardo.com/

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Editor on the Run: Revisiting Brand Bible with Rockport Publishers

Tuesday, March 13th, 2012

A few months after the launch of Brand Bible, Rockport Publishers interviews Debbie about the process of putting this mammoth book project together and delves deeper into her thoughts on branding and package design…

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Get the full story here.

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The Ultimate Brand Loyalist

Monday, August 8th, 2011

Last Friday, as I was desperately trying to escape another brutal NYC heat wave (and trying to avoid my 5th floor walk-up at any cost) I found myself outside The Museum of Modern Art mostly for solace in their perfectly-tempered-central-air-conditioned galleries.

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Imagine my surprise when completely by chance, I stumbled upon Fluxus artist, George Maciunas’, One Year installation.

As a person who has a love (err obsession) of all brands – I was moved by Maciunas’ humble and simplistic approach in capturing a year in the life of these brands in such a beautifully creative way. As branders, we often find ourselves entrenched in a daily battle of defending our beloved brands, so for Maciunas to perfectly bring these brands their deserved honor, was beyond glorifying.

The installation itself was Maciunas’ One Year endeavor from 1973 – 1974 that displays the empty containers and packaging of various food and household products that Maciunas consumed over the course of a year.

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Not only does the exhibit provide an intense look into the monotonous daily life of Maciunas, but it also takes the visitor back in time, to the consumer landscape in America of the 1970s.

My immediate reaction to One Year, (besides wondering ‘what Maciunas was doing with all that McCormick’s vanilla’, and ‘boy did he go through a ton of Tungsram light bulbs’) was this snapshot of time where not only does life seem simpler, but brands were gloriously simple, to the point they literally shelf-pop you in the face. From the bright, burst of primary colors to the bold, graphic typestyles – I was immediately transported to a time I had not had the pleasure of experiencing until now.

Now I know the bulging aisle at my corner bodega is a far cry from the pristine Instruction Lab at MoMA – but to me, these empty containers were full of confidence and bravado. Fast-forward some 35 years later, and our jobs as branders are tested more than ever to create something unique in a sea of more times than not, over-stocked shelves for an over-stimulated consumer.

If an average shopper really only takes 5 seconds or less to make a decision at shelf, it brings me to wonder, how as brand designers, can we effectively get our consumer to slow down, and give our brands the attention they deserve?

One Year is on exhibit for the first time at MoMA as part of “Contemporary Art from the Collection”

Samantha Schroeder, Design Management

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Beer, Brands and a Book

Monday, July 18th, 2011

If you haven’t already, check out the brand new blog Rock Paper Ink, put out by Rockport Publishers, and Debbie’s debut article on the site.

In this article, Debbie talks about a beer brand discovery made by two of her Masters in Branding students at the School of Visual Arts. Read about the resurgence of Krueger beer, why it’s such a special brand, and stay tuned for more insider info on Debbie’s upcoming book, co-authored with her SVA students: The Brand Bible.

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Sterling Buzz…

Thursday, November 11th, 2010

Sterling just won 1st and 3rd place for Package Design in the American Design Awards!

And we couldn’t be more delighted.

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>>Click Here for the Full Winners Circle

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Design in the Wild!

Monday, June 28th, 2010

Our new Campbell’s Soup designs for both can labels and maximizer rack have made it to the shelves. Here are a few shots by rogue snapper and Senior Designer, Carl Gerhards.

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mmm mmm design goodness.

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Puma’s New Paw Print

Monday, May 17th, 2010

Occasionally we just have to highlight truly innovative brands. Puma is doing exactly what it takes to stay competitive, maintain its mission and stay top of mind.

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The FIVE Essential Attributes for RTD Brands in 2010 and Beyond…

Thursday, April 29th, 2010

…Or… the tenants of RTD brand virtue, package and soul.

Take a brief spin past the beverage cases at the drug or convenience store and it’s apparent that there are too many options for a consumer who has already begun scaling back spending on sports drinks, enhanced water and functional teas. In 2009 there were close to 1,000 new RTD product launches or variants to existing RTD brands introduced to market with fruit juices leading the pack. The mindset and the category output are simply not in line, but beyond that, product and packaging promises do not adequately reflect what our consumer needs right now. (more…)