Several weeks after the dreadful oil spill in the Gulf, the situation is still unresolved and as each day goes by, the fall-out from the incident is becoming more and more widespread. As the claims and counter-claims intensify, the BP brand itself is under attack and in a much more virulent way that we saw from the recent Toyota crisis. And while we know from history that brands in crises can be incredibly resilient, it does seem to me that the BP brand is fighting for its very life. (more…)