Posts Tagged ‘Nintendo’

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The Wii Gambles on Gaming… Again

Thursday, July 21st, 2011

wii-u

I’m pretty disappointed by the debut of the Wii-U, Nintendo’s next iteration of the wildly successful Wii console.

I’m not disappointed by Nintendo – who I think continues to honor its adventurous DNA and will deliver a revolutionary product.  I’m not disappointed by the Wii-U, at least not yet, because my impression will ultimately depend on the quality of the software.

I’m disappointed by the myopia of the journalist and investment communities.  It’s been 6 weeks, and press coverage has dwindled to halfhearted blather about tech specs.  Wall Street certainly made their opinion heard, dinging Nintendo stock by 5% after the announcement.

These so-called experts have missed the point: the Wii-U represents a bold wager on the future of the living room.  Nintendo envisions a world where family members seamlessly share content and gaming experiences over multiple screens.  Sitting in the hub of it all is the Wii-U. (more…)

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If Someone Has to Win.. Then Someone Has to Lose.

Wednesday, August 26th, 2009

In our positioning work, we focus our time on designing winning strategies for our clients – strategies that are projective, aspirational and that focus on growth. Nothing surprising here. After all, positioning is all about the future and directing efforts to finding meaningful “white space”. (more…)