I wanted to be respectful and let some time elapse after the sad and premature passing of Steve Jobs. But now that the eulogies are mostly complete, I wanted to raise a very important question that’s been bugging me for the past couple of weeks. Namely, with Steve Jobs no longer with us, just who will be our new source of inspiration in our daily work?
Let me tell you why this question is important to me, and to hundreds of other marketers around the world: (more…)
In today’s complex world, it’s always refreshing to write about simple brands and this description is meant in a very flattering way. Subway is a beautifully simple and successful brand that is confronting a very un-simple problem. (more…)
When we launched this blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this week I put some concentrated thought into creating a list of major brands that, in our view, have beaten the recession…at least so far!! (more…)
There is going to be a McDonald’s in the Louvre.
“The French may be happy to snarf Le Big Mac (France is the second biggest market for the fast feeder, after the U.S.), but that doesn’t mean they want the scent of McDonald’s wafting past the Mona Lisa. (more…)
In our positioning work, we focus our time on designing winning strategies for our clients – strategies that are projective, aspirational and that focus on growth. Nothing surprising here. After all, positioning is all about the future and directing efforts to finding meaningful “white space”. (more…)
