Steve Frykholm
“Recognized for establishing the highest standards of corporate design through his work shaping the visual identity and sensibility of American design innovation company Herman Miller for more than 40 years.” READ MORE
This Friday at 3pm on Design Observer.
This week I was one of nearly 1000 attendees at the Annual Market Research Event that took place in San Diego, California. There are all sorts of reasons why people attend this conference – for me, it was the opportunity to hear the chatter from within the research business and to get a sense of what’s important to this tribe of bright people and specifically what they are thinking and feeling about the future.
So let me start with a few personal observations: (more…)
It’s been a busy, busy week in the brand world. And what has been remarkable about this particular week is that we’ve witnessed inspiring examples of brands at their best as well as embarrassing examples of brands at their worst. Let’s start on an upbeat note with Apple and the iPad.
In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
The performance of the three major US automakers over the past 12-18 months sees the companies arranged neatly into the good, the bad and the ugly. And considering that all of them were confronting the same extreme marketplace conditions, it’s more than interesting to see how the three are coping.
