It’s been a busy, busy week in the brand world. And what has been remarkable about this particular week is that we’ve witnessed inspiring examples of brands at their best as well as embarrassing examples of brands at their worst. Let’s start on an upbeat note with Apple and the iPad.
Posts Tagged ‘marketing’
The Gifts You Give Yourself
Thursday, December 17th, 2009In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
The Detriot Trio- Good, Bad and Ugly
Thursday, December 3rd, 2009
The performance of the three major US automakers over the past 12-18 months sees the companies arranged neatly into the good, the bad and the ugly. And considering that all of them were confronting the same extreme marketplace conditions, it’s more than interesting to see how the three are coping.
