
Kermit was probably right, but I bet he’d think life was a little bit easier if he knew what it was like to be a full-figured woman trying to find a properly fitting pair of jeans. Come to think of it, does Kermit even wear pants? (more…)

Kermit was probably right, but I bet he’d think life was a little bit easier if he knew what it was like to be a full-figured woman trying to find a properly fitting pair of jeans. Come to think of it, does Kermit even wear pants? (more…)

T-minus 1 week until me and the “Denim Divas” get together to talk about all things jeans. Time to go into what I call “Pre-Game.” (more…)
In 2000, Mel Gibson starred in the movie What Women Want, a comedy about “Nick” (Mel Gibson), a somewhat chauvinistic advertising exec hot shot, who has his life turned haywire when a fluke accident enables him to hear what women think. At first all he wants to do is rid himself of this curse, until a wacky psychologist shows him that this could be used to his advantage! His first target is Darcy McGuire, the very woman that got the promotion he wanted. But just as his plan is beginning to work, love gets in the way.
This description alone screamed “chick flick,” that is until I started to receive email after email from friends, colleagues, ex-girlfriends and the final straw, my own father, telling me that my life story had made it onto the big screen… (more…)
Good news from a brand that has had its fair share of problems over recent years. The current “Born to Fit” premium jeans launch for Gap is certainly arresting…not just for the product and the genuinely integrated nature of the communications campaign but also through the distinctive creative treatment and the celebrity endorsements. (more…)