For many brands, the effort of achieving “momentum” can prove the biggest and most elusive hurdle to successful growth. For those lucky few that achieve it, the challenge of maintaining it is equally demanding. (more…)
Posts Tagged ‘iPad’
Brands – From Really Smart to Not So Smart
Friday, April 9th, 2010It’s been a busy, busy week in the brand world. And what has been remarkable about this particular week is that we’ve witnessed inspiring examples of brands at their best as well as embarrassing examples of brands at their worst. Let’s start on an upbeat note with Apple and the iPad.
