We’re excited to share this great interview of Austin McGhie, our head of Strategy, on Intrepid Radio!
“You cannot brand anything unless you’re a Rancher. You position something and you become a brand…”
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Tune in for the full broadcast: HERE
Posts Tagged ‘interview’
The State of Packaging in Today’s Market
Tuesday, October 9th, 2012Recently, Debbie was interviewed by the Package Talk blog to find out her perspective on the world of packaging today- What are the new challenges? What works? What are her favorites?
hint:
Check out the full interview here!
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Sterling Buzz…
Monday, June 18th, 2012
Austin McGhie talks with GraphicDesign.com and expounds on the points of his new book: Brand is a Four Letter Word.
Q. What are the biggest mistakes designers make when undertaking a branding project?
A. First, as I say in the book, unless you’re a rancher, there’s no such thing as branding. You can’t just brand something. The idea should never be used as a verb. Brand is the prize. The outcome. It’s a noun. The actual work—the verb, if you will—is positioning.
The biggest mistake designers make is starting any design project without fully understanding that position. Great brands, like great people, have a strong, clear point of view. A world view that is theirs and theirs alone. Understand that POV. Feel it. Explore it.
Then, and only then, go to work.
To read more of this Q and A on how positioning affects marketing and design, click here.
Sterling Buzz…
Friday, June 15th, 2012Time to get revved for next week!
As part of the lead-up to the HOW Design Live conference, held this June in Boston, Imprint will be offering sneak peeks of some of the talks as well as combing through their archives for perspectives on the speakers.
On the Friday afternoon of the conference, Print contributing editor Debbie Millman will be interviewing the veteran brand strategist Wally Olins, who cofounded Wolff Olins in 1965. It promises to be a lively dialogue between two industry leaders with strong opinions on branding and design. Millman, president of design at Sterling Brands, interviewed Olins, now chairman of Saffron Brand Consultants, for her book Brand Thinking and Other Noble Pursuits, released last year.
Read more: At HOW Design Live, Get in the Ring with Brand Heavyweights Wally Olins and Debbie Millman
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Next UP on Design Matters:
Thursday, February 2nd, 2012This week’s design matters episode features legendary type designer:Â Erik Spiekermann !
Tune in this Friday at 3pm at Design Observer.
Book lift from erik spiekermann on Vimeo.
Check out more fantastic videos of Erik at: spiekermann.com
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Sterling Buzz…
Monday, January 16th, 2012
This past week on Imprint, Debbie interviewed Paul Sahre on what it was like being the latest graphic designer to collaborate with pop-culture magnates,
They Might Be Giants.
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Sterling Buzz…
Tuesday, December 6th, 2011
A great interview recently went up on Thee Blog with our design Pres., Debbie Millman– featuring work from her books, work from Sterling and some great words to live by…
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Sterling Buzz…
Thursday, February 24th, 2011
Debbie’s been featured on the great website: 10 Answers, which serves up daily interviews with creative minds from around the globe.
1. How would you describe your work in three words?
Work is life.
