Posts Tagged ‘interview’

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Sterling Buzz…

Friday, March 28th, 2014

Last night, Debbie was joined together on stage with design and creative influencers from Instagram, Apple and The New York Times at the In-The-House 4 event. The evening discussion gave an inside look on how the digital format has changed the course of design in the scope of culture, connectivity and content, from an in-house design team perspective. These lead creatives also gave valuable insight on the culture ‘in-house’ and getting your foot in the door at your favorite brand-homes.

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Derek Scott of Instagram led off with a passionate talk on how pivotal the brand mission is in creating meaningful and follow-able content on a visually-driven platform. He presented an impressive list of membership and viewer stats that should make everyone stand at attention.

Instagram challenges brands to show us how they see the world, and as Derek said, it’s not always easy for brands to take this view of themselves. A few of the success stories he cited were Nike, Patagonia and Michael Kors.

korsFashion brands like Michael Kors jumped on the Instagram platform early, honing years of visual and artistic industry expertise.

Second up was Renda Morton.

Somewhat new to The New York Times, Renda gave up her studio overseas to become the product design lead there, and she strongly encourages you all to Subscribe. Additionally, Renda revealed some of the process behind the NYTimes website redesign in 2011, and then subsequent redesign after that one. The site is now device responsive, in that it adjusts to every format from laptop to tablet.  And just this week, in response to research about news content, the brand has rolled out a new app called NYTNow (read more about it here) that pushes early edition and late edition news briefs to extremely busy readers and also offers non-traditional news and entertainment stories written by a dedicated content staff.

One of the most interesting secrets revealed is that the NYTimes design team recently went through 116 design templates just for the top page of the web version of the paper. Clearly, more thought than ever is being put into presentation that pleases the new digital generation.

nytimes116 templates the New York Times’ digital product team explored for the top page, alone.

nytnowA peek at the new NYTNow app, which will be evolving with feedback from users.

And lastly, Joe Marianek spoke about his valuable experience becoming a ‘company man’ at Apple, and the enthusiasm every individual has for the brand inside the complex at Cupertino. Having worked agency side, in-house and now for himself at his newly established design firm in NYC, Joe gave students aspiring to take the leap into in-house some valuable interview advice.

Joe encouraged designers not to just walk into an interview with a portfolio filled with perfect works, but to also remember to include a design challenge, or even disaster, that struck in their former job or educational experience that they were able to solve. Design is all about problem solving.

joeJoe encouraged in-house designers not to get swept up in the occasional monotony of designing iterations of the same thing; rather to focus on the creativity and individual talents of the people you work with, and constantly find small innovations for more beautiful design solutions.

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Sterling Buzz…

Thursday, November 8th, 2012

Brand4Letter

We’re excited to share this great interview of Austin McGhie, our head of Strategy, on Intrepid Radio!

“You cannot brand anything unless you’re a Rancher. You position something and you become a brand…”

Tune in for the full broadcast: HERE

To learn more about Austin’s new book, click here.

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The State of Packaging in Today’s Market

Tuesday, October 9th, 2012

Recently, Debbie was interviewed by the Package Talk blog to find out her perspective on the world of packaging today- What are the new challenges? What works? What are her favorites?

hint:

liddlemattel

Check out the full interview here!

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Sterling Buzz…

Monday, June 18th, 2012


Branding

Austin McGhie talks with GraphicDesign.com and expounds on the points of his new book: Brand is a Four Letter Word.

Q. What are the biggest mistakes designers make when undertaking a branding project?

A. First, as I say in the book, unless you’re a rancher, there’s no such thing as branding. You can’t just brand something. The idea should never be used as a verb. Brand is the prize. The outcome. It’s a noun. The actual work—the verb, if you will—is positioning.

The biggest mistake designers make is starting any design project without fully understanding that position. Great brands, like great people, have a strong, clear point of view. A world view that is theirs and theirs alone. Understand that POV. Feel it. Explore it.

Then, and only then, go to work.

To read more of this Q and A on how positioning affects marketing and design, click here.

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Sterling Buzz…

Friday, June 15th, 2012

Time to get revved for next week!

thisisHOW

As part of the lead-up to the HOW Design Live conference, held this June in Boston, Imprint will be offering sneak peeks of some of the talks as well as combing through their archives for perspectives on the speakers.

On the Friday afternoon of the conference, Print contributing editor Debbie Millman will be interviewing the veteran brand strategist Wally Olins, who cofounded Wolff Olins in 1965. It promises to be a lively dialogue between two industry leaders with strong opinions on branding and design. Millman, president of design at Sterling Brands, interviewed Olins, now chairman of Saffron Brand Consultants, for her book Brand Thinking and Other Noble Pursuits, released last year.

Read more: At HOW Design Live, Get in the Ring with Brand Heavyweights Wally Olins and Debbie Millman

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Next UP on Design Matters:

Thursday, February 2nd, 2012

This week’s design matters episode features legendary type designer:  Erik Spiekermann !

Tune in this Friday at 3pm at Design Observer.

Book lift from erik spiekermann on Vimeo.

Check out more fantastic videos of Erik at: spiekermann.com

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Sterling Buzz…

Monday, January 16th, 2012

LPThis past week on Imprint, Debbie interviewed Paul Sahre on what it was like being the latest graphic designer to collaborate with pop-culture magnates,
They Might Be Giants.

>>READ THE FULL STORY HERE!

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Sterling Buzz…

Tuesday, December 6th, 2011

Kalman_Paperweight

A great interview recently went up on Thee Blog with our design Pres., Debbie Millman– featuring work from her books, work from Sterling and some great words to live by…

>>Read More

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Sterling Buzz…

Thursday, February 24th, 2011

Debbie_10AsDebbie’s been featured on the great website: 10 Answers, which serves up daily interviews with creative minds from around the globe.

1. How would you describe your work in three words?

Work is life.

2. Who is your creative role model?

>>click through to read all 10 Answers>>