Posts Tagged ‘inspiration’

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A New Design Matters is UP!

Monday, January 27th, 2014
Join Debbie as she interviews Amanda Michel & Amy Webb, co-founders of Spark Camp!
The next generation convener, Spark Camp engineer productive collisions of talented people to tackle provocative questions, develop meaningful relationships and lead ideas into action.
Don’t miss this inspiring and propelling episode.
>>Click to listen here

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Join Debbie as she interviews Amanda Michel & Amy Webb, co-founders of Spark Camp!

The next generation convener, Spark Camp engineer productive collisions of talented people to tackle provocative questions, develop meaningful relationships and lead ideas into action.

Don’t miss this inspiring and propelling episode.

>>Click to listen here

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Sterling Buzz…

Tuesday, April 16th, 2013
Our own Debbie Millman is set to give a riveting talk at the Type Directors Club this May!
Debbie’s presentation, On Failure (or how the worst moments of your life can turn out to be the best – and visa-versa) is a funny and heartbreaking tale of making it (or not) in New York. The presentation begins in early 2003 when a good friend sent Debbie Millman an email with a subject line that read: Begin drinking heavily before opening.

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Our own Debbie Millman is set to give a riveting talk at the Type Directors Club this May!

Debbie’s presentation, On Failure (or how the worst moments of your life can turn out to be the best – and visa-versa) is a funny and heartbreaking tale of making it (or not) in New York. The presentation begins in early 2003 when a good friend sent Debbie Millman an email with a subject line that read: Begin drinking heavily before opening… click here to read more and get your ticket to the event<<

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Sterling Buzz…

Wednesday, July 11th, 2012

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Debbie is featured in Felt&Wire’s Creative Chain this week– along with Emily Oberman and Scott Stowell. This great, weekly piece is a literal chain of inspiring designers talking about the designers that inspire them!

Big thanks to Emily Potts for starting this week’s chain!

Click here to get linked.


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Our Big Brand Questions for 2012

Friday, January 6th, 2012

As we all settle back into our work routine at the start of yet another New Year, it seemed like a really appropriate time to reflect back on the dominant themes we heard from the marketplace throughout 2011.

This is not intended to be a list of every brand question out there – more a selection of the most interesting, relevant and even provocative questions that every brand should be thinking about right now.

So in no particular order of importance, here goes:

1.) What is your point of view about the consumer’s appetite for spending in your category in 2012? Are you still in recession mode? Are you taking note of all the latest indicators? Without a point of view, there is no point.

2.) What lessons can the rest of us learn from the surging success of the leading technology brands? And can some of their success factors be applied to your brand?

3.) Given the generally stagnant overall marketplace, growth in 2012 will likely be achieved by winning share. So, if you are to win share, then who is going to lose?

4.) How much should you commit your brand to Facebook, not just in dollar terms but in overall exposure? Is Google + a better bet? Remember what happened to Myspace and they were also seen as indomitable at one time!!

5.) The innovators in the marketplace are talking about new concepts such as “brands of meaning” and “brand generosity”. Where do you stand on these and other emerging ideas? Are they a part of your brand chatter?

6.) Should your brand be doing more to help the national unemployment phenomenon (see Starbucks for inspiration)? With an election year government, shouldn’t this be a time for brands to stand up and be counted?

7.) With data equity becoming as important as brand equity, how good is the data used to make decisions on your brand? Do you really have the best data? And more importantly, do you have the best data decoders? If not, you’re missing out.

8.) What would you do with your brand if you weren’t afraid? Or put another way, If it was your company, what would you be recommending for the way forward? And what would you retain, gain and lose from your current strategy?

9.) Really, how different is your brand vs the competition, and more importantly, how relevant and meaningful is that difference to consumers? Is this the time to be finding the new white space?

10.) For the past 5 years, Steve Jobs and Apple have been the primary point of inspiration for all of us  - will that change now? And if so, which brand takes on that role for you for that daily dose of inspiration?

11.) How unadulterated is the feedback you get from your team? Is it cleansed and filtered? Do you see the whole research report or just the executive summary? And if so, is there a risk that many of your brand decisions could be sub-optimal?

12.) Are you really partnering with consumers to build your brand or is co-creation still a question mark in your mind? Are you the barrier to progress in this area? And what will it take to get you to put your toe in the water?

In summary, I suspect that these questions will resonate with some of you and for others they’ll read like gobbledygook. And that’s fine as well. But please remember that we’re out in the marketplace almost every day of the year working with clients and these twelve topics are just some of the consistent themes and discussions that we’ve heard and if nothing else, aren’t we nice people to just want to share them!

Happy new year to you all.

Simon Williams

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Finally- Some Good CEO Behavior to Report

Monday, November 28th, 2011

The recent termination of Hewlett Packard President & CEO Leo Apotheker in late September was hardly a surprise given that his policies and strategies had become more and more unpredictable and perplexing. But what was surprising was that his severance package was somehow valued, by the powers that be, at a staggering $25million. Now I never met the man but it seems pretty clear that he was verging on the incompetent. It also seems clear that he was let go because he wasn’t good enough. So will someone, anyone, tell me why his termination for failure required an accompanying package of $25million.

And I’ve been carrying a bit of a grudge about this ever since. I mean, when will we learn that success in business needs to be rewarded but that failure mustn’t be. HP was the latest to do the business world a disservice and I have been unable to explain to anyone as to how and why this could still happen given everything that has transpired to corporations in the spotlight over the past few years.

So you can imagine my delight when I started doing some research a few weeks ago on potential replacements for Steve Jobs as our daily point of inspiration (more…)

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Who Will Be Our Source of Inspiration, Now?

Tuesday, October 25th, 2011

I wanted to be respectful and let some time elapse after the sad and premature passing of Steve Jobs. But now that the eulogies are mostly complete, I wanted to raise a very important question that’s been bugging me for the past couple of weeks. Namely, with Steve Jobs no longer with us, just who will be our new source of inspiration in our daily work?

Let me tell you why this question is important to me, and to hundreds of other marketers around the world: (more…)

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Sterling Buzz…

Saturday, February 26th, 2011

On Friday,  our own Debbie Millman got to lead the discussion at Creative Mornings in DUMBO, Brooklyn. Click here for a snippet of her inspiring presentation (to a packed house!)

For a video of the full presentation, visit CreativeMornings.com and follow Tina Roth Eisenberg @swissmiss on Twitter for updates on speakers and great design inspiration.

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For more photos, visit us at facebook.com/sterling.brands

Tune in weekly for Debbie’s latest podcast, Design Matters where design, branding and life intersect: HERE.