Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work – on their homes that is. While massive remodeling projects are pretty much out the window, consumers are more engaged in smaller, more affordable, do it yourself projects. It’s no longer about sprucing up the façade to aid in a home’s resale value. Homeowners have changed their focus toward important fixes that will protect their investment and save them money, long term. (more…)
Recognized internationally as a leading consumer insight and trends expert for more than 15 years, DeeDee Gordon has joined Sterling Brands as President of Innovation. 
