It is very easy to assume that innovation and creativity in today’s world is the exclusive domain of the new age industries and brands. Â We are constantly in awe of the speed with which technology is changing our world and how we live. Â Fashion and entertainment go through reinventions as much by necessity as through creativity at a seasonally frantic clip. Â But I would like to laud one ancient industry that I believe has shown as much if not more creativity and change than any of the usual suspects we hail as change agents: The American beer market. (more…)
Posts Tagged ‘innovation’
Welcome: DeeDee Gordon as Sterling’s New President of Innovation!
Thursday, October 28th, 2010
Recognized internationally as a leading consumer insight and trends expert for more than 15 years, DeeDee Gordon has joined Sterling Brands as President of Innovation. (more…)
Message In the Bottle
Thursday, September 2nd, 2010As all the forward-thinking players of the CPG market ramp up their efforts in reducing carbon footprint through packaging innovation, creating packaging that is fully recyclable, lighter and more locally distributed, the wine category in particular has seen some convention-busting changes in its presentation of late—and those may be here to stay… (more…)
Puma’s New Paw Print
Monday, May 17th, 2010Occasionally we just have to highlight truly innovative brands. Puma is doing exactly what it takes to stay competitive, maintain its mission and stay top of mind.
