Posts Tagged ‘health’


The FIVE Essential Attributes for RTD Brands in 2010 and Beyond…

Thursday, April 29th, 2010

…Or… the tenants of RTD brand virtue, package and soul.

Take a brief spin past the beverage cases at the drug or convenience store and it’s apparent that there are too many options for a consumer who has already begun scaling back spending on sports drinks, enhanced water and functional teas. In 2009 there were close to 1,000 new RTD product launches or variants to existing RTD brands introduced to market with fruit juices leading the pack. The mindset and the category output are simply not in line, but beyond that, product and packaging promises do not adequately reflect what our consumer needs right now. (more…)


Calories Count in the Battle for Better Health

Thursday, April 1st, 2010

We all know how habit-driven we all are as consumers and how difficult it is to change our behavior. Well, in recent months I have seen my behavior change and I wanted to share the experience with you.

I used to be a Starbucks fanatic and a visit there every morning became one of my daily rituals… (more…)


Thursday, November 19th, 2009


In today’s complex world, it’s always refreshing to write about simple brands and this description is meant in a very flattering way. Subway is a beautifully simple and successful brand that is confronting a very un-simple problem. (more…)