What a difference a year makes.
DeeDee Gordon is celebrating her first anniversary with Sterling Brands! In one year, she has opened the LA offices to serve as the hub of Sterling Innovation and transformed our culture, our deliverable and our business.
“She’s inspired new heights of creativity. Her brilliant work with Disney, P&G, Bayer and many more has changed the way we think about brands, market research and innovation. We are madly in love with her.”
- Debbie Millman
DeeDee brings a fresh perspective to innovation at Sterling- one where consumers and trends play a key role in the innovation process. With over 15 years experience in brand building and trending, along with a number of proprietary tools under her belt, she offers clients an arsenal of innovation expertise and techniques.
The big gun that is kept tightly under wraps is The-Collaboratory, our global online database of consumers available to co-create with our clients.Â It’s truly one of it’s kind and we use it to tackle innovation challenges, as well as in collaboration with our Design and Strategy projects.
DeeDee will be kicking off her second year with Sterling as a speaker at the FUSE conference. We hope to see you there!