I wanted to be respectful and let some time elapse after the sad and premature passing of Steve Jobs. But now that the eulogies are mostly complete, I wanted to raise a very important question that’s been bugging me for the past couple of weeks. Namely, with Steve Jobs no longer with us, just who will be our new source of inspiration in our daily work?
Let me tell you why this question is important to me, and to hundreds of other marketers around the world: (more…)
After a recent trip to the New York International Auto Show, we learned that Mazda is veering way off the hybrid track, taking a very interesting stance on new engine technology. How will this impact the brand? Our latest article on Popsop.com tells the full story…
The performance of the three major US automakers over the past 12-18 months sees the companies arranged neatly into the good, the bad and the ugly. And considering that all of them were confronting the same extreme marketplace conditions, it’s more than interesting to see how the three are coping.
By now you’ve heard about the Cash for Clunkers program instituted by the Obama Administration, and probably heard about the success of the program, need for more funding and how, as a result of the program, Ford is finally selling some cars. (more…)
