Posts Tagged ‘focus groups’


Living in a Woman’s World

Tuesday, January 26th, 2010

In 2000, Mel Gibson starred in the movie What Women Want, a comedy about “Nick” (Mel Gibson), a somewhat chauvinistic advertising exec hot shot, who has his life turned haywire when a fluke accident enables him to hear what women think. At first all he wants to do is rid himself of this curse, until a wacky psychologist shows him that this could be used to his advantage! His first target is Darcy McGuire, the very woman that got the promotion he wanted. But just as his plan is beginning to work, love gets in the way.

This description alone screamed “chick flick,” that is until I started to receive email after email from friends, colleagues, ex-girlfriends and the final straw, my own father, telling me that my life story had made it onto the big screen… (more…)