These days, traveling, especially business traveling, has become a sort of anthropological adventure and I am not just talking about the charm of air travel. I include all forms of public transport. And one of the few benefits of being on the move is the opportunity to observe new patterns of consumer behavior.
In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
