Several weeks after the dreadful oil spill in the Gulf, the situation is still unresolved and as each day goes by, the fall-out from the incident is becoming more and more widespread. As the claims and counter-claims intensify, the BP brand itself is under attack and in a much more virulent way that we saw from the recent Toyota crisis. And while we know from history that brands in crises can be incredibly resilient, it does seem to me that the BP brand is fighting for its very life. (more…)
Occasionally we just have to highlight truly innovative brands. Puma is doing exactly what it takes to stay competitive, maintain its mission and stay top of mind.
…Or… the tenants of RTD brand virtue, package and soul.
Take a brief spin past the beverage cases at the drug or convenience store and it’s apparent that there are too many options for a consumer who has already begun scaling back spending on sports drinks, enhanced water and functional teas. In 2009 there were close to 1,000 new RTD product launches or variants to existing RTD brands introduced to market with fruit juices leading the pack. The mindset and the category output are simply not in line, but beyond that, product and packaging promises do not adequately reflect what our consumer needs right now. (more…)
The French champagne brand Veuve Cliquot has a history of being progressive. In 1805 Mdme Cliquot Ponsardin made history when she assumed the company’s management, as one of the first women to do so. Continuing on with this driver of forward-thinking, Veuve Cliquot continues to stay progressive in the modern world, offering a Business Woman of the year award for the past two decades, and now, with their packaging. (more…)
Recently, Sterling Brands marketing buffs and all around Branding and Design aficionados- Rochelle Fainstein and Anna Roseberry- were published in the online magazine: Shelf Impact!
“…RRP’s implications for brands in terms of consumer loyalty are huge. Consumers will come to admire brands that follow the RRP suit, regarding them as good for the environment and good for their wallets.
Brands that think inside the big box will be scooped up more exclusively by retailers, thus pushing individual-pack competitors off the shelves, or at least to the side. Free-standing packaging that often comes in display-ready form makes it a no-brainer for retailers to place RRP products on aisle end-caps, increasing a brand’s visibility.”
By now you’ve heard about the Cash for Clunkers program instituted by the Obama Administration, and probably heard about the success of the program, need for more funding and how, as a result of the program, Ford is finally selling some cars. (more…)
