Posts Tagged ‘engagement’

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Brand Communication is Changing Shape

Friday, April 16th, 2010

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Our world is changing, people are changing and technology is now very rapidly evolving. (more…)

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The New Rules of Engagement [for blogs]

Tuesday, September 8th, 2009

To anyone thinking that blogs are dead, I’m going to have to go ahead and agree with Adam Singer of The Future Buzz who recently claimed to the contrary: [http://thefuturebuzz.com/2009/07/19/blogging-never-went-away/] Blogs haven’t gone away and have become more and more targeted- more and more niche. From a marketer’s standpoint, we know that this can only be good.

Blogging has evolved, with smarter writing and a smarter audience, and so there are new rules to follow and old rules to remember more than ever before. (more…)