This week on Design Matters, Debbie is pleased to welcome Design Anthropologist: Dori Tunstall!* (more…)
Posts Tagged ‘design’
Sterling Buzz…
Tuesday, October 4th, 2011Anticipation is truly one of life’s greatest pleasures… but we’re doubly excited that the waiting is over:
Brand Thinking and Other Noble Pursuits is officially in print!! (more…)
Crowdsourcing Innovation
Tuesday, September 27th, 2011For most brands, staying relevant means constantly pushing to evolve. Innovation plays a role in almost every modern brand, from paper towels to vacuum cleaners to mobile phones. And while most companies agree that innovation is vital to modern relevance, unique formulas for innovation differ widely. (more…)
Sterling Buzz…
Wednesday, September 21st, 2011Debbie shares her advice for young artists with Shutterstock as the first featured Shutterstar!
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People Magazine and the Importance of Personalities
Thursday, September 8th, 2011In their exploration of ’60s brand icons, two of Debbie Millman’s students- Abby McInerney and Curtis Wingate- had the wonderful chance to interview Richard Stolley, founder of People Magazine and dove deep into the history and brand influence of this media giant. Click below for a great teaser for their chapter in the upcoming book, Brand Bible, The Complete Guide to Building, Designing and Sustaining Brands. (more…)
Getting Nosey with Kleenex
Thursday, August 18th, 2011
Kleenex® is a household name, often a universal name for tissue. One student, Jessie McGuire found out the difference between a universal name and a billion dollar brand. Christine Mau, the Brand Design Director of Family Care brands at Kimberly-Clark the parent company of Kleenex brand facial tissue, has been at the forefront of innovative design and brand initiatives. Generous with her time, she took a few minutes from her busy schedule to talk branding, design, and nose blowing for the new book Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands. >>Read More
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Bonds & Brands of a Lifetime
Thursday, August 11th, 2011The Brand Bible Blogumentary (authored by Debbie Millman) takes a closer look at the latest redesign of the Girl Scouts of the USA logo.
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Up, Up and Away!
Thursday, June 30th, 2011We’ve moved our digs to another historical outpost, setting up summer shop in the awesome Daily News building on 42nd and 3rd, which served as the model for the headquarters of the fictional newspaper The Daily Planet, in Superman!
After forging a new path to work this morning, we were simply stunned by this gorgeous, giant globe rising up from the floor of our new lobby. Taking it as a sign, we continue to embrace how the world is ever changing, charging us forward.
You can expect, as the Sterling clan are a brilliant and somewhat mischievous crowd, that we’ll make many new adventures and friends during our time protecting great brands. Stop by and visit us anytime you’re by the hub of Grand Central or taking a stroll on the East Side. But, for now, if you’ll beg our pardon, we just have to pop into this phone booth for a second…
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The New Wild Turkey Design Takes Flight
Wednesday, June 8th, 2011
Hot off the presses: Our redesign for Wild Turkey 101 has gone public! Sterling was also responsible for the label design of Wild Turkey’s newest offering, Wild Turkey 81, a blend of the bourbon that is perfect for cocktails and retains the brand’s signature punch of flavor.
Check out Wild Turkey’s facebook page for the before shots.
Read the full story on the redesign on our press page.
Cheers!
