Posts Tagged ‘design’


Now UP on Design Matters…

Wednesday, September 3rd, 2014


Gary Hustwit is an independent filmmaker based in New York and London. He has produced six feature documentaries and made his directorial debut with Helvetica, a documentary about graphic design and typography. In 2009 his second film Objectified was released to rave reviews.

>>Click here to hear Debbie’s full interview with Gary


Sterling Buzz…

Thursday, July 24th, 2014

americancraftWe’re excited to share the recent success of the Hillshire Farm’s American Craft brand!

Smart marketing tech coupled with smart packaging is a great recipe for success.

Click here to read the full story on Hillshire’s foray into Beacons mobile technology, and to check out our design work.


Defining Innovation

Wednesday, June 18th, 2014


In a recent interview over at, Debbie discussed what drives innovation with Senior Curator for the Museum of Modern Art, Paola Antonelli.

Click here to see the interview

And learn all about Sterling’s own Innovation team by clicking here


Sterling Buzz…

Thursday, May 1st, 2014

Check out this fantastic and enlightening article on How New York’s Subway Signs Came To Be (featuring insights on branding from our own Debbie Millman!)

subwayClick through for the full article<<


Now UP! on Design Matters

Thursday, April 24th, 2014


Michael P. Donovan and Nancye Green are founding partners of Donovan/Green, a brand strategy firm whose partners advise on brand strategy, identify opportunity and develop processes to achieve business objectives. Donovan/Green focuses its expertise on clients in media, real estate development, financial services, technology, consumer products, entertainment and design.

Check out their conversation with Debbie here<<


The Fabergé Big Egg Hunt is ON!

Wednesday, April 2nd, 2014


We are thrilled to let you know that Debbie Millman has an egg in the FabergĂ© Big Egg Hunt in NYC– on NOW!

There are about 300 artists and designers featured in the Hunt including Zaha Hadid, Julian Schnabel, Tracey Emin, Donald Baechelor, William Wegman, David Salle, Cost and many others.

The eggs will be up through the month of April, and Debbie’s egg is located in the Financial District.

Who’s ready to go hunting?

Click here to read more and view all the eggs


Sterling Buzz…

Friday, March 28th, 2014

Last night, Debbie was joined together on stage with design and creative influencers from Instagram, Apple and The New York Times at the In-The-House 4 event. The evening discussion gave an inside look on how the digital format has changed the course of design in the scope of culture, connectivity and content, from an in-house design team perspective. These lead creatives also gave valuable insight on the culture ‘in-house’ and getting your foot in the door at your favorite brand-homes.


Derek Scott of Instagram led off with a passionate talk on how pivotal the brand mission is in creating meaningful and follow-able content on a visually-driven platform. He presented an impressive list of membership and viewer stats that should make everyone stand at attention.

Instagram challenges brands to show us how they see the world, and as Derek said, it’s not always easy for brands to take this view of themselves. A few of the success stories he cited were Nike, Patagonia and Michael Kors.

korsFashion brands like Michael Kors jumped on the Instagram platform early, honing years of visual and artistic industry expertise.

Second up was Renda Morton.

Somewhat new to The New York Times, Renda gave up her studio overseas to become the product design lead there, and she strongly encourages you all to Subscribe. Additionally, Renda revealed some of the process behind the NYTimes website redesign in 2011, and then subsequent redesign after that one. The site is now device responsive, in that it adjusts to every format from laptop to tablet.  And just this week, in response to research about news content, the brand has rolled out a new app called NYTNow (read more about it here) that pushes early edition and late edition news briefs to extremely busy readers and also offers non-traditional news and entertainment stories written by a dedicated content staff.

One of the most interesting secrets revealed is that the NYTimes design team recently went through 116 design templates just for the top page of the web version of the paper. Clearly, more thought than ever is being put into presentation that pleases the new digital generation.

nytimes116 templates the New York Times’ digital product team explored for the top page, alone.

nytnowA peek at the new NYTNow app, which will be evolving with feedback from users.

And lastly, Joe Marianek spoke about his valuable experience becoming a ‘company man’ at Apple, and the enthusiasm every individual has for the brand inside the complex at Cupertino. Having worked agency side, in-house and now for himself at his newly established design firm in NYC, Joe gave students aspiring to take the leap into in-house some valuable interview advice.

Joe encouraged designers not to just walk into an interview with a portfolio filled with perfect works, but to also remember to include a design challenge, or even disaster, that struck in their former job or educational experience that they were able to solve. Design is all about problem solving.

joeJoe encouraged in-house designers not to get swept up in the occasional monotony of designing iterations of the same thing; rather to focus on the creativity and individual talents of the people you work with, and constantly find small innovations for more beautiful design solutions.


Sterling Buzz…

Monday, February 24th, 2014

designthinkersEach year, some of the biggest influencers in design gather at the Design Thinkers conference in Toronto, combining insights from design, advertising and business to discuss industry trends, strategies and predict what will inspire the next year in design.

This past fall, we were proud to send Austin McGhie to talk about what it means to be a brand, and how ‘branding’ doesn’t mean a thing.

Click here to view his presentation on why Brand is a Four Letter Word

Thanks to RGD for hosting the video!


A New Design Matters is UP!

Monday, January 27th, 2014
Join Debbie as she interviews Amanda Michel & Amy Webb, co-founders of Spark Camp!
The next generation convener, Spark Camp engineer productive collisions of talented people to tackle provocative questions, develop meaningful relationships and lead ideas into action.
Don’t miss this inspiring and propelling episode.
>>Click to listen here


Join Debbie as she interviews Amanda Michel & Amy Webb, co-founders of Spark Camp!

The next generation convener, Spark Camp engineer productive collisions of talented people to tackle provocative questions, develop meaningful relationships and lead ideas into action.

Don’t miss this inspiring and propelling episode.

>>Click to listen here