Have you ever thought about what drives your desire to buy things? Any thought given to why we brand things? Those are two questions Debbie set out to answer when she began an anthropological quest back in 2005. What got her started? A simple question about the most popular brand on the planet at the time. Check out her recent presentation at Khosla Ventures, one of Silicon Valley’s largest venture capital firms, as she describes her findings.
Posts Tagged ‘design’
Did you know that your next cup of coffee could help eradicate poverty in coffee-producing countries? With more than $175 billion of coffee consumed globally every year, the industry generates tens of billions of dollars for their importing countries, but very little of it goes back to the more than 26 million growers. As a result, most of the people that depend directly or indirectly on coffee production live in poverty or extreme poverty, with little hope for change. Even with the best fair trade deals, coffee growers’ share is less than one cent per cup. CafĂ© for Change, an organization founded just last year, is working to change that, and we worked with them to get the brand off the ground. We worked on the brand idea of creating a fair and just world for all producers. The brand identity, featuring a coffee bean, beautifully emphasizes the need for change in the industry. The supporting visual identity system is modular, allowing for the brand to be used digitally, on packaging, and for other similar crops, like tea and chocolate, so they can generate their own movements.
Check out one of the latest episodes of Design Matters, in which Debbie interviews Ben Watson – Executive Creative Director at Herman Miller.
As former CEO of haute Italian furniture house Moroso, and also former Global Creative Officer at Nike, Ben is able to share some enlightening tales of growth in design with Debbie.
Celebrate the 10 year anniversary of Design Matters with a fantastic conversation between Debbie and designer Louise Sandhaus.
Educator, Partner and Author – Louise teaches at CalArts, works with prestigious clients such as the Los Angeles County Museum of Art and Los Angeles World Airports, and has recently published the book Earthquakes, Mudslides, Fires & Riots: California and Graphic Design 1936 – 1986.
We’re happy to announce two exciting wins for Sterling Brands and Debbie Millman in the Mobius Awards!
Our Design team has won First Place for the 75th Anniversary Nestle Toll House packaging design, and our head of Design, Debbie Millman has won first place for her book:Â Self-Portrait As Your Traitor. Additionally, Debbie has been nominated for best of show!
We’re happy to announce Sterling’s win for several of our latest designs in the American Graphic Design Awards!
DVX Identity Design for American Standard – Designer Team: Kim Berlin, Michael Dabbs, Isabel Babcock
Clutch-N-Clean design for Kimberly Clark – Design Team: Stephanie Krompier and Gabrielle Cuoccio
Hershey’s Miniatures for The Hershey Company – Design Team: Maliva Baker, Marisa Balmori, Michelle Lee, Michelle Hoffman
While you may read about a lot of trends as 2014 winds down, weâ€™re happy toÂ introduce On the Future, ourÂ first forecast of product and brandÂ trends for 2015 and beyond. AsÂ youâ€™ll see, our report is quite different. It goes beyond the coming year to see what brands and products will be up to several years from now. We deliver this in what we callÂ Sterling Futurecasts. Each futurecast in an actual illustration depicting a product, service or item we believe will be brought to life thanks to the convergence of many aspects of our current reality.
Using a cross-section of cultural anthropology, market research, trends observation and forecasting, and industrial and experiential design, some of theÂ Sterling Futurecasts include:
The over-population of urban environments and the creation of more mega-cities will drive the creation of health and wellness products that help consumers navigate and fight environmental challenges. Sample products include pockets embedded with a silver-based antimicrobial nanotextile that sanitizes your hands on contact.
Wearables that track the steps you take or the food you eat are already falling behind the true potential for the convergence between health and technology. Future products will allow for up-to-the-minute reports on your blood composition in order to recommend changes to your diet and exercise regimen.
Frugeois (pronounced Froo-ZHwa)
Millennials and the generation that follows have each experienced the recent economic recession in their own way, and each has learned that conspicuous consumption and careless spending never ends well. For them, being frugal and finding new ways to reuse and repurpose what they already have is paramount.
We invite you toÂ download the report and letÂ us know what you think theÂ future holds.
Tune-in as Debbie chats-up the founders of The Great Discontent.
The Great Discontent is a magazine featuring interviews on beginnings, creativity, and risk. Co-founded by the Essmakers in 2011, editor-in-chief Tina and creative director Ryan have since expanded the magazine to include a print edition and a film series.