As I have said before on this blog, I do always try to be constructive when writing about brands. But as an experienced marketer, I also know that it’s easier to be destructive rather than constructive when one is critiquing events. Which is why I held back from commenting about the recent United/Continental marriage. However, a week has passed by and I still don’t have many good feelings about the brand component of this deal but lest I become obsolete, it’s time to put the finger to the keyboard with a few thoughts.

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