There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and thus substantially increasing their rate of pay. Add to this trend that more and more women are opting an independent lifestyle, often prolonging the decision to become married or have children, and you have an interesting new wave of primary purchase deciders on your brands’ hands. (more…)
In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
If you had told me in 2002, eight loss-making years after the company was formed, that one day Amazon would become one of the biggest brand successes worldwide, I simply would not have believed you. (more…)
It’s coming up to that time of the year when we have to start thinking about buying toys and games for our kids, families and our friends. And I don’t know about the rest of you but even the thought of it fills me with fear and trepidation.
As part of my preparation, I spent some time over the last three days visiting a number of Toys R Us and Wal-Mart stores as well as both their websites to see what’s going on. And the news from the front is that both of these titans are winding themselves up for another massive battle for the hearts, minds and wallets of holiday consumers nationwide. (more…)
By way of context, in the US we have some of the most savvy and demanding consumers that have ever walked the planet and at the same time we have a thriving marketing industry whose primary task is to ensure that consumer needs and wants are satisfied. Which makes the mystery of the US airline industry even more perplexing. Let me explain… (more…)
