These days, traveling, especially business traveling, has become a sort of anthropological adventure and I am not just talking about the charm of air travel. I include all forms of public transport. And one of the few benefits of being on the move is the opportunity to observe new patterns of consumer behavior.
Jamie Oliver’s Food Revolution is a great example of a mission-based brand that has created extra-ordinary levels of buzz in just a few short weeks. (more…)
This Friday, as one of our trusty strategists (thanks Doug!) was heading out on an early flight to focus groups, he happened to catch a live segment being done by the Today Show on the rapidly successful service called Groupon.
Back in September, Sterling Brands released our annual Cultural Pulse, highlighting the hottest cultural trends for the upcoming year and (more…)
