For many years, I have looked forward to studying Fortune’s Most Admired Companies. It was credible, it was influential and it translated positively into building corporate reputation. But that was in simpler times when it was possible to dominate the media with a single study and it suddenly struck me this year how much everything has changed in this regard. And the more I dug, the more uneasy I began to feel. (more…)
Posts Tagged ‘brands’
Sterling Buzz…
Tuesday, March 22nd, 2011
We’ve been published! An article of ours on the importance of bioplastics development and the impact of sustainable packaging on the industry at large, was recently posted at Popsop.com.
Check it out here: You Say Potato, I Say Let’s Do it
And feel free to weigh in with your comments, arguments and suggestions for building a more earth-sustaining future in our industry.
Sterling Buzz…
Thursday, March 10th, 2011Debbie Takes Alaska!
Check out these fine photos of Debbie’s recent visit to AIGA Alaska to give her presentation on Why We Buy, Why We Brand:
Sterling’s New –Interactive- Cultural Pulse
Tuesday, January 25th, 2011Now you can easily traverse the most important trends in brand design that continue to impact our strategies right now:
Here’s to Beer!
Tuesday, November 30th, 2010It is very easy to assume that innovation and creativity in today’s world is the exclusive domain of the new age industries and brands. Â We are constantly in awe of the speed with which technology is changing our world and how we live. Â Fashion and entertainment go through reinventions as much by necessity as through creativity at a seasonally frantic clip. Â But I would like to laud one ancient industry that I believe has shown as much if not more creativity and change than any of the usual suspects we hail as change agents: The American beer market. (more…)
Home Improvement Brands Can Bust Through with Forward Facing Trends
Thursday, November 4th, 2010
Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work – on their homes that is. While massive remodeling projects are pretty much out the window, consumers are more engaged in smaller, more affordable, do it yourself projects. It’s no longer about sprucing up the façade to aid in a home’s resale value. Homeowners have changed their focus toward important fixes that will protect their investment and save them money, long term. (more…)
Design Matters returns this Friday!
Thursday, September 16th, 2010
Friday, at 3pm with guest MASSIMO VIGNELLI — on DESIGN OBSERVER [http://observermedia.designobserver.com/]
Read more about it in Swissmiss’ post HERE<<
The FIVE Essential Attributes for RTD Brands in 2010 and Beyond…
Thursday, April 29th, 2010…Or… the tenants of RTD brand virtue, package and soul.
Take a brief spin past the beverage cases at the drug or convenience store and it’s apparent that there are too many options for a consumer who has already begun scaling back spending on sports drinks, enhanced water and functional teas. In 2009 there were close to 1,000 new RTD product launches or variants to existing RTD brands introduced to market with fruit juices leading the pack. The mindset and the category output are simply not in line, but beyond that, product and packaging promises do not adequately reflect what our consumer needs right now. (more…)
