Posts Tagged ‘branding’
Saturday, February 26th, 2011
On Friday, Â our own Debbie Millman got to lead the discussion at Creative Mornings in DUMBO, Brooklyn. Click here for a snippet of her inspiring presentation (to a packed house!)
For a video of the full presentation, visit CreativeMornings.com and follow Tina Roth Eisenberg @swissmiss on Twitter for updates on speakers and great design inspiration.
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For more photos, visit us at facebook.com/sterling.brands
Tune in weekly for Debbie’s latest podcast, Design Matters where design, branding and life intersect: HERE.
Tags: branding, creative mornings, Debbie Millman, design, design matters, DUMBO, galapagos, inspiration
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Wednesday, August 11th, 2010
Google is a fantastic brand. Period. I only say this as a starter statement to clearly establish where I stand following a spate of recent articles questioning the continued long-term success of this 12 year old search titan. The article that pushed me over the edge was in the latest edition of Fortune magazine and it’s well worth a read [Click to Read].
So, in response to the question “Is Google over?”, I would answer a categorical “No” but let me add a few more detailed observations: (more…)
Tags: brand, branding, experiential brand, Facebook, Google, positioning, relationships, search engine, technology
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Thursday, May 13th, 2010
As I have said before on this blog, I do always try to be constructive when writing about brands. But as an experienced marketer, I also know that it’s easier to be destructive rather than constructive when one is critiquing events. Which is why I held back from commenting about the recent United/Continental marriage. However, a week has passed by and I still don’t have many good feelings about the brand component of this deal but lest I become obsolete, it’s time to put the finger to the keyboard with a few thoughts.
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Tags: airline, brand, branding, Continental, positioning, United
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Thursday, April 22nd, 2010
Jamie Oliver’s Food Revolution is a great example of a mission-based brand that has created extra-ordinary levels of buzz in just a few short weeks. (more…)
Tags: branding, consumer behavior, Food Revolution, Jamie Oliver, mission based, mission-driven
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Friday, March 5th, 2010
Seventh Generation’s Chief Inspired Protagonist, Jeffrey Hollender, kick-starts the Roundtable. (more…)
Tags: Bic, branding, ESPN, Estee Lauder, GlaxoSmithKline, Mission, MTV, Royal Caribbean, Seventh Generation, Time Inc.
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Thursday, December 17th, 2009
In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
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Tags: balance, brand, branding, consumer, department store, Disney, energy drink, experience, fashion, luxury, marketing, prediction, recession, recovery, relax, retail, slurge, Sterling Brands, store, Strategy, Target, trend
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Friday, September 25th, 2009
I am one of those sad band of people who do a lot of flying – almost all of it from coast to coast and specifically from New York to both Los Angeles and San Francisco. In every case, I use American Airlines, the preferred carrier for our company. (more…)
Tags: airline industry, American Airlines, branding, competition, difference, flight, fly, gogo, internet
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