Posts Tagged ‘branding’
Monday, November 7th, 2011
Most people take well-designed products for granted and never question the poorly designed ones. Kathryn Spitzberg as part of the SVA Masters in Branding class found out one’s man quest to question all design. Kathryn had the opportunity to dig a bit deeper into the mind of Dan Formosa, co-founder of Smart Design. For the book Brand Bible, The Complete Guide to Building, Designing and Sustaining Brands, Dan talked in-depth about a brand he holds to the highest standards, OXO Good Grips. >>Read On
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Tags: brand bible, branding, Dan Formosa, Debbie Millman, OXO Good Grips, Smart Design
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Thursday, November 3rd, 2011
Brand Thinking: And Other Noble Pursuits gets a write up in Forbes!
“The title of the book may lead people to dismiss it as another industry-insider perspective on “best business practices.†However, Brand Thinking, at its core, is a book about human nature, the need to belong, and a philosophical exploration into the reasons we behave the way we do…” >>Click Here to read the review
Want to check out the book for yourself? Head over to Amazon to pick it up!
Tags: brand thinking, branding, Debbie Millman, design, forbes, new book, review
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Tuesday, October 25th, 2011
Below is an excerpt from Brand Thinking: And Other Noble Pursuits, the latest book by Debbie Millman. In this interview, recently reprinted in BrandPackaging, Debbie delves into mind of Phil Duncan, Global Design Officer of Procter & Gamble: (more…)
Tags: brand thinking, branding, brandpackaging, Debbie Millman, design, new book, phil duncan, Procter & Gamble
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Wednesday, October 12th, 2011
If successful brands and their leadership have taught us anything, it’s that being the first to do something (and do it well) can catapult a brand ahead of the competition. Perhaps more than in any other industry, we need a giant leap forward in the realm of transportation, in terms of affordability and accessibility- but are the breakout ideas on alternative fuel really breakout anymore? What can make alternative transportation ‘Go’ already? (more…)
Tags: alternative fuel, Apple, brand, branding, consumer, electric vehicle, evtown, habit, innovation, ipod, mitsubishi, Strategy
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Tuesday, October 4th, 2011
Anticipation is truly one of life’s greatest pleasures… but we’re doubly excited that the waiting is over:
Brand Thinking and Other Noble Pursuits is officially in print!! (more…)
Tags: brand thinking, branding, conversations, critics, Debbie Millman, design, interviews, new book, thinker
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Tuesday, September 27th, 2011
For most brands, staying relevant means constantly pushing to evolve. Innovation plays a role in almost every modern brand, from paper towels to vacuum cleaners to mobile phones. And while most companies agree that innovation is vital to modern relevance, unique formulas for innovation differ widely. (more…)
Tags: Apple, brand, branding, consumer, crowdsourcing, design, innovation, Quirky, steve jobs, Strategy
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Tuesday, May 31st, 2011
Mood-based branding can help us differentiate in a whole new way. Check out our latest article over at Popsop.com for the full story. Up now!
Tags: brand, brand marketing strategy, branding, emotional marketing, mood, mood-based, moodagent, what is brand strategy
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Tuesday, March 15th, 2011
A few months ago we released the latest version of our trends report, Cultural Pulse. As part of the top 8 trends we identified, one in particular highlighted an on-going and snow-balling trend we called Retrofix.
Simply defined, the Retrofix trend includes consumer gravitation toward things from our past that are familiar and make us feel grounded- Just like Pepsi’s Throwback, which we’ve now learned has been rolled out permanently. (more…)
Tags: brand, branding, pepsi, throwback, trend
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Thursday, March 10th, 2011
Debbie Takes Alaska!
Check out these fine photos of Debbie’s recent visit to AIGA Alaska to give her presentation on Why We Buy, Why We Brand:
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Tags: brand, branding, brands, Debbie Millman, design
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Saturday, February 26th, 2011
On Friday, Â our own Debbie Millman got to lead the discussion at Creative Mornings in DUMBO, Brooklyn. Click here for a snippet of her inspiring presentation (to a packed house!)
For a video of the full presentation, visit CreativeMornings.com and follow Tina Roth Eisenberg @swissmiss on Twitter for updates on speakers and great design inspiration.
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For more photos, visit us at facebook.com/sterling.brands
Tune in weekly for Debbie’s latest podcast, Design Matters where design, branding and life intersect: HERE.
Tags: branding, creative mornings, Debbie Millman, design, design matters, DUMBO, galapagos, inspiration
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