As I have said before on this blog, I do always try to be constructive when writing about brands. But as an experienced marketer, I also know that it’s easier to be destructive rather than constructive when one is critiquing events. Which is why I held back from commenting about the recent United/Continental marriage. However, a week has passed by and I still don’t have many good feelings about the brand component of this deal but lest I become obsolete, it’s time to put the finger to the keyboard with a few thoughts.
Posts Tagged ‘branding’
Thursday, April 22nd, 2010
Jamie Oliver’s Food Revolution is a great example of a mission-based brand that has created extra-ordinary levels of buzz in just a few short weeks. (more…)
Mission-Based Roundtable Success
Friday, March 5th, 2010
Seventh Generation’s Chief Inspired Protagonist, Jeffrey Hollender, kick-starts the Roundtable. (more…)
The Gifts You Give Yourself
Thursday, December 17th, 2009In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
Gogo Inflight Internet – Proving that Difference Does Build Traffic
Friday, September 25th, 2009
I am one of those sad band of people who do a lot of flying – almost all of it from coast to coast and specifically from New York to both Los Angeles and San Francisco. In every case, I use American Airlines, the preferred carrier for our company. (more…)
