Posts Tagged ‘branding’
Monday, June 18th, 2012
Austin McGhie talks with GraphicDesign.com and expounds on the points of his new book: Brand is a Four Letter Word.
Q. What are the biggest mistakes designers make when undertaking a branding project?
A. First, as I say in the book, unless you’re a rancher, there’s no such thing as branding. You can’t just brand something. The idea should never be used as a verb. Brand is the prize. The outcome. It’s a noun. The actual work—the verb, if you will—is positioning.
The biggest mistake designers make is starting any design project without fully understanding that position. Great brands, like great people, have a strong, clear point of view. A world view that is theirs and theirs alone. Understand that POV. Feel it. Explore it.
Then, and only then, go to work.
To read more of this Q and A on how positioning affects marketing and design, click here.
Tags: advice, brand strategy, branding, graphic design, guidelines, interview, marketing, positioning
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Wednesday, June 13th, 2012
Check out Austin McGhie’s rant on ‘Branding’ in AdAge online this week!
To learn more and read more from Austin’s newly-launched book, Brand is a Four Letter Word – click here.
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Tags: AdAge, austin mcghie, brand strategy, branding, marketing, positioning, rant
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Tuesday, March 13th, 2012
A few months after the launch of Brand Bible, Rockport Publishers interviews Debbie about the process of putting this mammoth book project together and delves deeper into her thoughts on branding and package design…
Get the full story here.
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Tags: brand bible, branding, Debbie Millman, new book, package design, rockpaperink, rockport press
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Monday, November 7th, 2011
Most people take well-designed products for granted and never question the poorly designed ones. Kathryn Spitzberg as part of the SVA Masters in Branding class found out one’s man quest to question all design. Kathryn had the opportunity to dig a bit deeper into the mind of Dan Formosa, co-founder of Smart Design. For the book Brand Bible, The Complete Guide to Building, Designing and Sustaining Brands, Dan talked in-depth about a brand he holds to the highest standards, OXO Good Grips. >>Read On
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Tags: brand bible, branding, Dan Formosa, Debbie Millman, OXO Good Grips, Smart Design
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Thursday, November 3rd, 2011
Brand Thinking: And Other Noble Pursuits gets a write up in Forbes!
“The title of the book may lead people to dismiss it as another industry-insider perspective on “best business practices.” However, Brand Thinking, at its core, is a book about human nature, the need to belong, and a philosophical exploration into the reasons we behave the way we do…” >>Click Here to read the review
Want to check out the book for yourself? Head over to Amazon to pick it up!
Tags: brand thinking, branding, Debbie Millman, design, forbes, new book, review
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Tuesday, October 25th, 2011
Below is an excerpt from Brand Thinking: And Other Noble Pursuits, the latest book by Debbie Millman. In this interview, recently reprinted in BrandPackaging, Debbie delves into mind of Phil Duncan, Global Design Officer of Procter & Gamble: (more…)
Tags: brand thinking, branding, brandpackaging, Debbie Millman, design, new book, phil duncan, Procter & Gamble
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Wednesday, October 12th, 2011
If successful brands and their leadership have taught us anything, it’s that being the first to do something (and do it well) can catapult a brand ahead of the competition. Perhaps more than in any other industry, we need a giant leap forward in the realm of transportation, in terms of affordability and accessibility- but are the breakout ideas on alternative fuel really breakout anymore? What can make alternative transportation ‘Go’ already? (more…)
Tags: alternative fuel, Apple, brand, branding, consumer, electric vehicle, evtown, habit, innovation, ipod, mitsubishi, Strategy
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Tuesday, October 4th, 2011
Anticipation is truly one of life’s greatest pleasures… but we’re doubly excited that the waiting is over:
Brand Thinking and Other Noble Pursuits is officially in print!! (more…)
Tags: brand thinking, branding, conversations, critics, Debbie Millman, design, interviews, new book, thinker
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Tuesday, September 27th, 2011
For most brands, staying relevant means constantly pushing to evolve. Innovation plays a role in almost every modern brand, from paper towels to vacuum cleaners to mobile phones. And while most companies agree that innovation is vital to modern relevance, unique formulas for innovation differ widely. (more…)
Tags: Apple, brand, branding, consumer, crowdsourcing, design, innovation, Quirky, steve jobs, Strategy
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Tuesday, May 31st, 2011
Mood-based branding can help us differentiate in a whole new way. Check out our latest article over at Popsop.com for the full story. Up now!
Tags: brand, brand marketing strategy, branding, emotional marketing, mood, mood-based, moodagent, what is brand strategy
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