Austin’s book gets another great review!
“Whether the reader accepts or condemns McGhieâ€™s contention that the model of one-way persuasion is obsolete, the heightened significance of customer word-of-mouth reaction, or its electronic counterpart, seems unassailable. The customer, not the marketer, controls the brand in the brave new world of viral marketing.”
Check out the full review on Publishers Weekly here.
Read all about Austin’s book, Brand is a Four Letter Word and pick it up here.