There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and thus substantially increasing their rate of pay. Add to this trend that more and more women are opting an independent lifestyle, often prolonging the decision to become married or have children, and you have an interesting new wave of primary purchase deciders on your brands’ hands. (more…)
To anyone thinking that blogs are dead, I’m going to have to go ahead and agree with Adam Singer of The Future Buzz who recently claimed to the contrary: [http://thefuturebuzz.com/2009/07/19/blogging-never-went-away/] Blogs haven’t gone away and have become more and more targeted- more and more niche. From a marketer’s standpoint, we know that this can only be good.
Blogging has evolved, with smarter writing and a smarter audience, and so there are new rules to follow and old rules to remember more than ever before. (more…)
