If you haven’t already, check out the brand new blog Rock Paper Ink, put out by Rockport Publishers, and Debbie’s debut article on the site.
In this article, Debbie talks about a beer brand discovery made by two of her Masters in Branding students at the School of Visual Arts. Read about the resurgence of Krueger beer, why it’s such a special brand, and stay tuned for more insider info on Debbie’s upcoming book, co-authored with her SVA students: The Brand Bible.
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It is very easy to assume that innovation and creativity in today’s world is the exclusive domain of the new age industries and brands. Â We are constantly in awe of the speed with which technology is changing our world and how we live. Â Fashion and entertainment go through reinventions as much by necessity as through creativity at a seasonally frantic clip. Â But I would like to laud one ancient industry that I believe has shown as much if not more creativity and change than any of the usual suspects we hail as change agents: The American beer market. (more…)
