The performance of the three major US automakers over the past 12-18 months sees the companies arranged neatly into the good, the bad and the ugly. And considering that all of them were confronting the same extreme marketplace conditions, it’s more than interesting to see how the three are coping.
By way of context, in the US we have some of the most savvy and demanding consumers that have ever walked the planet and at the same time we have a thriving marketing industry whose primary task is to ensure that consumer needs and wants are satisfied. Which makes the mystery of the US airline industry even more perplexing. Let me explain… (more…)
By now you’ve heard about the Cash for Clunkers program instituted by the Obama Administration, and probably heard about the success of the program, need for more funding and how, as a result of the program, Ford is finally selling some cars. (more…)
