Thursday, November 12th, 2009
The hallmarks of fashion brand American Apparel have always been “Fashionable Basics. Sweatshop Free. Made in the USA.” To this I’d like to add: And Super Fun to Buy.
It is a wonderful thing when a brand stands up against the horrible practices of sweatshops around the world, declaring itself as truly American-made so appropriate labor-laws can be maintained whilst the product is manufactured. But You know and I know that it is American Apparel’s position as the number-one go-to source for apparel layering basics that keeps anyone age 35 or under as loyal to and almost dependent on the brand. American Apparel recognizes the increasing desire for consumers to ‘self-brand’ using apparel as the expression of their own brand. (more…)
Tags: American, apparel, casual-wear, department store, experience, Gap, individuality, positioning, retail, self-brand, shoppers, value, young
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Monday, August 31st, 2009
By way of context, in the US we have some of the most savvy and demanding consumers that have ever walked the planet and at the same time we have a thriving marketing industry whose primary task is to ensure that consumer needs and wants are satisfied. Which makes the mystery of the US airline industry even more perplexing. Let me explain… (more…)
Tags: airline industry, American, auto industry, bad press, bailout, brand, consumer, legacy carrier, service, travel, US
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Monday, August 17th, 2009
By now you’ve heard about the Cash for Clunkers program instituted by the Obama Administration, and probably heard about the success of the program, need for more funding and how, as a result of the program, Ford is finally selling some cars. (more…)
Tags: airline, American, auto industry, clunker, Delta, eco, economy, environment, flat screen TV, Ford, fuel, green, handbags, luxury, service, technology
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