
If you had told me in 2002, eight loss-making years after the company was formed, that one day Amazon would become one of the biggest brand successes worldwide, I simply would not have believed you. (more…)

If you had told me in 2002, eight loss-making years after the company was formed, that one day Amazon would become one of the biggest brand successes worldwide, I simply would not have believed you. (more…)
When we launched this blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this week I put some concentrated thought into creating a list of major brands that, in our view, have beaten the recession…at least so far!! (more…)