I wanted to be respectful and let some time elapse after the sad and premature passing of Steve Jobs. But now that the eulogies are mostly complete, I wanted to raise a very important question that’s been bugging me for the past couple of weeks. Namely, with Steve Jobs no longer with us, just who will be our new source of inspiration in our daily work?
Let me tell you why this question is important to me, and to hundreds of other marketers around the world: (more…)
If you had told me in 2002, eight loss-making years after the company was formed, that one day Amazon would become one of the biggest brand successes worldwide, I simply would not have believed you. (more…)
When we launched this blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this week I put some concentrated thought into creating a list of major brands that, in our view, have beaten the recession…at least so far!! (more…)
