As I have said before on this blog, I do always try to be constructive when writing about brands. But as an experienced marketer, I also know that it’s easier to be destructive rather than constructive when one is critiquing events. Which is why I held back from commenting about the recent United/Continental marriage. However, a week has passed by and I still don’t have many good feelings about the brand component of this deal but lest I become obsolete, it’s time to put the finger to the keyboard with a few thoughts.
Posts Tagged ‘airline’
Brands – From Really Smart to Not So Smart
Friday, April 9th, 2010It’s been a busy, busy week in the brand world. And what has been remarkable about this particular week is that we’ve witnessed inspiring examples of brands at their best as well as embarrassing examples of brands at their worst. Let’s start on an upbeat note with Apple and the iPad.
Get Clunk.
Monday, August 17th, 2009By now you’ve heard about the Cash for Clunkers program instituted by the Obama Administration, and probably heard about the success of the program, need for more funding and how, as a result of the program, Ford is finally selling some cars. (more…)
