On a recent trip to Vegas (pleasure, not business), I decided to test drive the biggest and brightest new brand extension to hit the skies and was super satisfied with my experience. (more…)
Posts Tagged ‘airline industry’
Gogo Inflight Internet – Proving that Difference Does Build Traffic
Friday, September 25th, 2009
I am one of those sad band of people who do a lot of flying – almost all of it from coast to coast and specifically from New York to both Los Angeles and San Francisco. In every case, I use American Airlines, the preferred carrier for our company. (more…)
The US Airline Industry – The Next Bailout?
Monday, August 31st, 2009By way of context, in the US we have some of the most savvy and demanding consumers that have ever walked the planet and at the same time we have a thriving marketing industry whose primary task is to ensure that consumer needs and wants are satisfied. Which makes the mystery of the US airline industry even more perplexing. Let me explain… (more…)
