Here is the basic fact: Once you’ve stumbled into the sportswear forest at a Macy’s, Nordstrom, Bloomingdales or Lord & Taylor you could pretty much forget if you’re in the store with the Big Red Star or a Big Red Dot. Continue Reading 
Reviving the Retail Giants
June 18th, 2010
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Tags: department stores, retail
Sterling Buzz…
June 14th, 2010
As the world gathers to enjoy FIFA’s 2010 World Cup, we’re doing a little celebration dance of our own at Sterling today. Continue Reading
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Tags: charity, library, Room to Read, south africa, Sterling Brands
Elevating the Thinking on Difference
June 10th, 2010
I am not usually asked to review books and I wasn’t this time either!! But I spotted Professor Youngme Moon’s new book entitled “Different – Escaping the Competitive Herd” at an airport bookstand and the minute I saw it and held it in my hand, I knew it was going to be a good reading experience. Continue Reading
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Tags: brand, competition, difference, differentiation, positioning
Sterling On the Road…
June 8th, 2010
Debbie reps Sterling at the How Conference this week– being held in Denver. Here she is with the guys of 36Point, the blogging network for designers. Continue Reading
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Tags: Debbie Millman, design
Our Strategy Just Got a Little Smarter
May 27th, 2010
Sterling is pleased to announce that we’ve added two more brilliant minds to our Strategy Group!
Alison Munsell, SVP- Strategy SF
Alison is a committed brand-geek with a passion for disciplined problem solving of really meaty brand issues Continue Reading
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Tags: Strategy
Sterling’s Design Team Gets a Big Boost
May 20th, 2010Sterling Brands’ Design Team would like to welcome aboard some brand new faces. They’re the cream of the crop and we’re very excited to have them!
Our new Design Directors:
Martin Yeo - Laura Markley - Nancy Brogden - David Carlino (promoted!) Continue Reading
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Tags: design
BP- A Brand at a Crossroads
May 20th, 2010
Several weeks after the dreadful oil spill in the Gulf, the situation is still unresolved and as each day goes by, the fall-out from the incident is becoming more and more widespread. As the claims and counter-claims intensify, the BP brand itself is under attack and in a much more virulent way that we saw from the recent Toyota crisis. And while we know from history that brands in crises can be incredibly resilient, it does seem to me that the BP brand is fighting for its very life. Continue Reading
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Tags: beyond petroleum, BP, brand, energy, environment, Gulf spill, oil, reinvention
Puma’s New Paw Print
May 17th, 2010Occasionally we just have to highlight truly innovative brands. Puma is doing exactly what it takes to stay competitive, maintain its mission and stay top of mind.
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Tags: brand, environment, green, innovation, package design, Puma
United… By Committee
May 13th, 2010As I have said before on this blog, I do always try to be constructive when writing about brands. But as an experienced marketer, I also know that it’s easier to be destructive rather than constructive when one is critiquing events. Which is why I held back from commenting about the recent United/Continental marriage. However, a week has passed by and I still don’t have many good feelings about the brand component of this deal but lest I become obsolete, it’s time to put the finger to the keyboard with a few thoughts.
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Tags: airline, brand, branding, Continental, positioning, United
