Outlook2010
We’d like to introduce Outlook 2010 – our point of view on what will be important to marketers over the coming 12 months:
• this is not your classic trend report but more a perspective, a “snapshot” in time
• it is based on what we have heard directly from consumers and from experts overlaid by our own thinking
• the perspective covers business, brands, culture and consumers
• some of the themes will be new to you, some of them will be more familiar
• the thrust of this report is driven by two major forces of change:
– a reaction to the recession
– technological advances
• love them or hate them, these two factors dominate our outlook for 2010.
Please enjoy and use the following link for download:
