divider

LATEST NEWS

January 18, 2013
In December, Audyssey launched a new media app that maximizes the listening experience on mobile devices: amp (Audyssey Media Player). Sterling Innovation partnered with Audyssey to manage the strategy, design, and frontend development of the app.
–
January 3, 2013
We’re happy to announce that our design for Häagen-Dazs Limited Edition Ice Cream was recently featured in the Brand Packaging Design Gallery.
–
Oct 1, 2012
Sterling has received two silvers and two honorable mentions for our designs in the Creativity International Awards!
–
Sept 12, 2012
Philippe Becker, a brand design agency with a reputation for creating and re-imagining brands for leading CPG companies and retailers, has been acquired by Diversified Agency Services (DAS.) Philippe Becker is now joining forces with Sterling Brands.
–
Sept 10, 2012
The Sterling design team has won two awards of Excellence for: Our identity design for the No More Project and our packaging design for Weber Seasonings Just Add Juice.
–
Sept 5, 2012
We’re proud to announce some great coverage of  the new study released by Google on consumers’ Multi-Screen usage, featuring some big insights from Sterling’s Strategy team.
–
June 13, 2012
If you haven’t had the chance to pick up the new book Brand is a Four Letter Word,written by Sterling’s head of Strategy, Austin McGhie– you can get a sneak peek at the opening chapter, or rant, in AgeAge online.
–
June 1, 2012

Brand Thinking, a project developed by Debbie Millman, President of Sterling’s Design group, was chosen as a Merit winner in the most recent HOW Promotion Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.

Read More

–

April 11, 2012
We’re happy to announce that Sterling’s strategy team helped Comedy Central and partner agencies win a Silver in the Sports+Entertainment+Media category in the ARF David Ogilvy Awards for “Activating the Awesome.”
–
February 8, 2012
Our redesign for Wild Turkey was selected among many other prestigious brands of merit…
–

January 23, 2012

We are proud to announce that Sterling’s re-design of the wild turkey bottle label has received honors from the GDUSA American Package Design Awards….
–
Oct 31, 2011
We’re proud to announce that our own President of Design, Debbie Millman has received a People’s Design Award from the Cooper-Hewitt National Design Museum…
–
Sept 26, 2011
This September, Sterling Brands was selected as a winner for two entries in the American Graphic Design Awards.
–
Jun 8, 2011

The Bird is Back with Another Way to Enjoy America’s Original SpiritLAWRENCEBURG, KY (June 7, 2011) -Wild Turkey is expanding its portfolio with the addition of Wild Turkey 81 Kentucky…
–
May 13, 2011

Thanks to data mining and a mother lode of clever new applications, you can predict which customers will want your product, almost down to an individual.

But there’s a dark side to…

Read more

–

Sterling helps VH1 Cultivate Its Female Side

Apr 18, 2011

VH1 Cultivates Its Female Side

After watching its audience erode in recent years, cable channel VH1, known for its celebrity-driven reality shows, is giving itself a makeover….

Read more

–

DeeDee Gordon Talks Social-Datamining on CMO.com

Mar 15, 2011

Now that’s the spirit: During a six-week period this past holiday season, a single emailed Christmas gift guide promotion from Kirkland’s Inc. doubled recipients’ dollars per transaction over…

Read more

–

Tropicana Tropolis Gets Buzz at TreeHugger, Brand Packaging, Beverage World

Feb 23, 2011

Tropicana Products, Inc., a division of PepsiCo, Inc., announced it is testing a new portable kids snack called Tropicana Tropolis a smooth blend of real squeezable fruit, packed with nutrition…

Read more

–

Sterling selected as Preferred Design Agency for Hershey Company

Jan 11, 2011

Sterling Brands is pleased to announce that we have achieved the status of ‘preferred Design Agency’ with The Hershey Company for 2011.

During 2010, Hershey conducted an RFP exercise to…

Read more

–

Sterling Intelligence and Design Help Steer Tropicana Innovation
Dec 20, 2010
Tropicana Products, Inc., a division of PepsiCo, Inc. (NYSE: PEP), announced it is testing a new portable kids snack called Tropicana Tropolis(TM) – a smooth blend of real squeezable fruit, packed…

Read more

–

Time, Inc. Launches StyleFind with Research Assist from Sterling Brands
Nov 30, 2010
TAKE THAT, GOOGLE: Jack Griffin’s name has become synonymous with the phrase “new revenue stream.” And just a few months into his new gig at Time Inc., the chief executive officer now has one under…

Read more

–

Sterling Awarded First Place in American Design Awards
Nov 12, 2010
On November 8th, 2010 Sterling Brands received word of not one, but two wins in the semi-annual American Design Awards for Package Design.

Out of over 1600 entries, Sterling managed to…

Read more

–

Sterling Brands Welcomes DeeDee Gordon as President of Innovation
Oct 28, 2010
Recognized internationally as a leading consumer insight and trends expert for more than 15 years, DeeDee Gordon joins Sterling Brands as President of Innovation, where she will oversee the…

Read more

–

Pentawards Award Sterling with Silver for Original Beverage Design
Oct 1, 2010
Sterling Brands is happy to announce that our original design for Gregory’s Box’d Beverages earned a Silver in the Pentawards’ Coffee/Tea-Ready to Drink category…

Read more

–

Sterling Wins Big in Creativity International Awards
Sep 30, 2010
On September 30th, it was announced that our original design for Gregory’s Box’d Beverages as well as our re-design for Haagen-Dazs have both won Honorable Mentions in the Food &…

Read more

–

Sterling Brands’ designs for Twizzlers and Gregory’s Box’d win American Graphic Design Awards
Sep 13, 2010

Sterling Brands has been declared a winner of the 2010 American Graphic Design Awards for the re-design of TWIZZLERS packaging as well as the original design for Gregory’s Box’d Beverages…

Read more

–

FastCompany: Sterling Design President, Debbie Millman Weighs in on ‘Mad Men’, Brands and Boundaries
Aug 27, 2010
The stylish TV show is quickly evolving into a full-on brand that marketers are drooling over.

Admire the sultry curves draped just so by sharp tweed fabric that leaves everything to the…

Read more

–

Sterling’s Softsoap Design featured in Brand Packaging Magazine
Jul 29, 2010
Excerpt:
“In a world of overwhelming choice, packaging must connect with shoppers on an emotional level. Softsoap Nutriserums’ packaging embodies innovation, femininity and beauty through its…

Read more

–

Haagen-Dazs: A Taste-Full Redesign
Jul 21, 2010
The story: Where does the name Haagen-Dazs come from? What does it mean? Was the brand created in Europe? Despite its foreign connotation, the name was contrived by the brand’s…

Read more

–

Ordering Up Beef that Roamed the Range
Jun 10, 2010
For some steak lovers, their dinner menu is determined by their dinner’s menu.

Pasture-raised, or grass-fed beef is an increasing alternative to grain-fed beef sold in supermarkets and in…

Read more

–

Campbell’s Will Revitalize its Condensed Soup Brand
Feb 17, 2010
Changes to labeling, point-of-purchase displays and product line aim to make brand more competitive Campbell’s soup redesign.

Campbell Soup Company today announced a comprehensive plan…

Read more


Tweet Tweet this