Brand Thinking, a project developed by Debbie Millman, President of Sterling’s Design group, was chosen as a Merit winner in the most recent HOW Promotion Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.
January 23, 2012
Apr 18, 2011
VH1 Cultivates Its Female Side
After watching its audience erode in recent years, cable channel VH1, known for its celebrity-driven reality shows, is giving itself a makeover….
Mar 15, 2011
Feb 23, 2011
Tropicana Products, Inc., a division of PepsiCo, Inc., announced it is testing a new portable kids snack called Tropicana Tropolis a smooth blend of real squeezable fruit, packed with nutrition…
Jan 11, 2011
Sterling Brands is pleased to announce that we have achieved the status of ‘preferred Design Agency’ with The Hershey Company for 2011.
Sterling Intelligence and Design Help Steer Tropicana Innovation
Dec 20, 2010
Tropicana Products, Inc., a division of PepsiCo, Inc. (NYSE: PEP), announced it is testing a new portable kids snack called Tropicana Tropolis(TM) – a smooth blend of real squeezable fruit, packed…
Time, Inc. Launches StyleFind with Research Assist from Sterling Brands
Nov 30, 2010
TAKE THAT, GOOGLE: Jack Griffin’s name has become synonymous with the phrase “new revenue stream.” And just a few months into his new gig at Time Inc., the chief executive officer now has one under…
Sterling Awarded First Place in American Design Awards
Nov 12, 2010
On November 8th, 2010 Sterling Brands received word of not one, but two wins in the semi-annual American Design Awards for Package Design.
Out of over 1600 entries, Sterling managed to…
Sterling Brands Welcomes DeeDee Gordon as President of Innovation
Oct 28, 2010
Recognized internationally as a leading consumer insight and trends expert for more than 15 years, DeeDee Gordon joins Sterling Brands as President of Innovation, where she will oversee the…
Pentawards Award Sterling with Silver for Original Beverage Design
Oct 1, 2010
Sterling Brands is happy to announce that our original design for Gregory’s Box’d Beverages earned a Silver in the Pentawards’ Coffee/Tea-Ready to Drink category…
Sterling Wins Big in Creativity International Awards
Sep 30, 2010
On September 30th, it was announced that our original design for Gregory’s Box’d Beverages as well as our re-design for Haagen-Dazs have both won Honorable Mentions in the Food &…
Sterling Brands has been declared a winner of the 2010 American Graphic Design Awards for the re-design of TWIZZLERS packaging as well as the original design for Gregory’s Box’d Beverages…
FastCompany: Sterling Design President, Debbie Millman Weighs in on ‘Mad Men’, Brands and Boundaries
Aug 27, 2010
The stylish TV show is quickly evolving into a full-on brand that marketers are drooling over.
Admire the sultry curves draped just so by sharp tweed fabric that leaves everything to the…
Sterling’s Softsoap Design featured in Brand Packaging Magazine
Jul 29, 2010
“In a world of overwhelming choice, packaging must connect with shoppers on an emotional level. Softsoap Nutriserums’ packaging embodies innovation, femininity and beauty through its…
Haagen-Dazs: A Taste-Full Redesign
Jul 21, 2010
The story: Where does the name Haagen-Dazs come from? What does it mean? Was the brand created in Europe? Despite its foreign connotation, the name was contrived by the brand’s…
Ordering Up Beef that Roamed the Range
Jun 10, 2010
For some steak lovers, their dinner menu is determined by their dinner’s menu.
Campbell’s Will Revitalize its Condensed Soup Brand
Feb 17, 2010
Changes to labeling, point-of-purchase displays and product line aim to make brand more competitive Campbell’s soup redesign.