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	<title>The 3rd Button</title>
	<link>http://www.sterlingbrands.com/blog</link>
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	<lastBuildDate>Fri, 17 May 2013 17:11:03 +0000</lastBuildDate>
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		<title>Next UP! on Design Matters with Debbie Millman&#8230;</title>
		<description><![CDATA[
Today&#8217;s Design Matters broadcast on Design Observer is with the one and only Jessica Walsh of Sagmeister &#38; Walsh!
&#8211;
]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/05/next-up-on-design-matters-with-debbie-millman/</link>
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		<title>Now UP! on Design Matters&#8230;</title>
		<description><![CDATA[
Wendy MacNaughton and Caroline Paul are the illustrator and author, respectively, of the new book Lost Cat: A True Story of Love, Desperation, and GPS Technology. Hear them talk shop with Debbie now!
&#8211;













]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/05/now-up-on-design-matters-3/</link>
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		<title>Sterling Buzz&#8230;</title>
		<description><![CDATA[Check out the Buzz from Innovation this week, as DeeDee Gordon shares her insights on how to innovate for the future.
How do we innovate for the future? It is a driving question for many businesses, but many of them are looking into too short-term of a future.  DeeDee Gordon provided a case study with insights [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/05/sterling-buzz-99/</link>
			</item>
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		<title>Now UP! On Design Matters&#8230;.</title>
		<description><![CDATA[Check out the latest episodes of Design Matters as Debbie chats up Amy Webb, Jennifer Sterling and Emily Oberman!

Click here to hear the podcast!
&#8211;


]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/04/now-up-on-design-matters-2/</link>
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		<title>A Brand On a Mission</title>
		<description><![CDATA[A brand on a mission
Back in 2002, when we worked with the Dove brand team to create the Real Beauty strategy, we were thrilled to have found a positioning strategy that was built on a very rich consumer insight, and facilitated Dove’s entry into more beauty-centric categories (e.g. face, hair) in a way that was [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/04/a-brand-on-a-mission/</link>
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		<title>Content Strategy: Feeding the Beast</title>
		<description><![CDATA[In a recent post (that began with our anticipation for the start of Mad Men season 6, which by the way, was as good as we wanted it to be), we talked about the importance of going beyond the “click” (or “Like”) to develop brand stories that create authentic engagement with customers.
There is no longer [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/04/content-strategy-feeding-the-beast/</link>
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		<title>Sterling Buzz&#8230;</title>
		<description><![CDATA[Our own Debbie Millman is set to give a riveting talk at the Type Directors Club this May!
Debbie&#8217;s presentation, On Failure (or how the worst moments of your life can turn out to be the best &#8211; and visa-versa) is a funny and heartbreaking tale of making it (or not) in New York. The presentation [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/04/sterling-buzz-98/</link>
			</item>
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		<title>Now UP! on Design Matters</title>
		<description><![CDATA[Visit DesignObserver today for the latest episodes of Design Matters with Debbie Millman!
Check out interviews with Sara Blake and Cliff Sloan and also a very special, video version of Design Matters where Debbie gives you a preview of the new exhibit ON! at the Contemporary Art Center in Cincinnati.

&#62;&#62;Click Here for all the Goods!
]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/04/now-up-on-design-matters/</link>
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		<title>The Shock and Awe of Reality</title>
		<description><![CDATA[Since graduating college in 1991, I&#8217;ve had the privilege to live and work in two amazing US cities &#8211; New York and San Francisco. Both of these cities are great places to live and to visit, but the experience of life there isn&#8217;t even close to being representative of the rest of the country  - [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/04/the-shock-and-awe-of-reality/</link>
			</item>
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		<title>Beyond First Clicks</title>
		<description><![CDATA[The new season of Mad Men starts soon, where we get to see Don, Peggy and the team once again tell consumers a brand story via advertising (in print, and perhaps even on TV!) that they expect will influence behavior.
But like secretaries and 3 martini lunches, we in brand marketing know that those days are [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2013/03/beyond-first-clicks/</link>
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