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	<title>The 3rd Button</title>
	<link>http://www.sterlingbrands.com/blog</link>
	<description></description>
	<lastBuildDate>Wed, 28 Jul 2010 17:33:54 +0000</lastBuildDate>
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		<title>Sterling Buzz&#8230;</title>
		<description><![CDATA[Debbie lays out her advice in Print Magazine (August 2010 issue) on what it takes to be a leader in graphic design and, as always, adds a few illustrations to tell the story&#8230;
See the full story HERE&#60;&#60;Click Me
&#8211;
]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/07/sterling-buzz-9/</link>
			</item>
	<item>
		<title>Devices: The New Identity Statement</title>
		<description><![CDATA[

These days, traveling, especially business traveling, has become a sort of anthropological adventure and I am not just talking about the charm of air travel. I include all forms of public transport. And one of the few benefits of being on the move is the opportunity to observe new patterns of consumer behavior.

So recently, in [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/07/devices-the-new-identity-statement/</link>
			</item>
	<item>
		<title>Sterling Buzz&#8230;</title>
		<description><![CDATA[Debbie&#8217;s latest visual essay is now up on Print Magazine&#8217;s blog!
&#62;&#62;CLICK ME FOR MORE
&#8212;
]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/07/sterling-buzz-8/</link>
			</item>
	<item>
		<title>And the Gang Keeps Growing!</title>
		<description><![CDATA[Meet the newest faces in Sterling’s Design and Implementation groups. We’re delighted to have them as part of our bigger and better team, driving fresh insight and faster results for our brand partners.

Stephen Dunphy &#8211; Design Director

Katelyn Lopez &#8211; Project Manager, Design Management

Adrian Sie &#8211; Implementation Manager

Abigail Adamek &#8211; Designer
&#8212;
]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/07/and-the-gang-keeps-growing/</link>
			</item>
	<item>
		<title>Off-the-beaten-path, On-brand-Initiative: Well Done, Volkswagen.</title>
		<description><![CDATA[
As consumer pressure for corporate responsibility rises, many companies are scrambling to find their cause.  As a result, many of these social initiatives end up being a modular subset of the marketing department (&#8221;We&#8217;re doing good stuff, let&#8217;s let the public know&#8221;), and are rarely tied back to the soul of the organization.  They have [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/07/off-the-beaten-path-on-brand-initiative-well-done-volkswagen/</link>
			</item>
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		<title>The Battle for LeBron</title>
		<description><![CDATA[
This summer, the most interesting positioning fight isn&#8217;t between old rivals like Coke vs. Pepsi, or even new competitors like iPhone vs. Droid. Instead, our attention is riveted by the multi-sided positioning brawl between NBA teams desperate to win the right to lavish millions on free agent superstar LeBron James.
Now, the people who run those [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/07/the-battle-for-lebron/</link>
			</item>
	<item>
		<title>Sterling Buzz&#8230;</title>
		<description><![CDATA[
Recently, Debbie had the chance to discuss her position on Spec work in HOW magazine.
Click HERE to read the arguments For and Against this increasingly controversial practice. &#8212;(link triggers automatic PDF download) And feel free to let us know your point of view.

]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/06/sterling-buzz-7/</link>
			</item>
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		<title>Design in the Wild!</title>
		<description><![CDATA[Our new Campbell&#8217;s Soup designs for both can labels and maximizer rack have made it to the shelves. Here are a few shots by rogue snapper and Senior Designer, Carl Gerhards.

mmm mmm design goodness.
]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/06/design-in-the-wild/</link>
			</item>
	<item>
		<title></title>
		<description><![CDATA[
For many brands, the effort of achieving “momentum” can prove the biggest and most elusive hurdle to successful growth. For those lucky few that achieve it, the challenge of maintaining it is equally demanding.
So with this said, I would like to add my congratulations to Apple. I know, I know. The branding world doesn’t need [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/06/1199/</link>
			</item>
	<item>
		<title>Sterling Buzz&#8230;</title>
		<description><![CDATA[
Over the course of six months, Debbie Millman worked with a group of Graphic Design students at the Academy of Art University, to guide them in constructing visualizations of their personal stories in a workshop entitled The Art of The Story.
Read more about Debbie&#8217;s take on visual storytelling and to see some of the personal, [...]]]></description>
		<link>http://www.sterlingbrands.com/blog/2010/06/sterling-buzz-6/</link>
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