Debbie’s latest visual essay is now up on Print Magazine’s blog!
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Archive for the ‘The 3rd Button’ Category
Sterling Buzz…
Thursday, July 15th, 2010
And the Gang Keeps Growing!
Monday, July 12th, 2010Meet the newest faces in Sterling’s Design and Implementation groups. We’re delighted to have them as part of our bigger and better team, driving fresh insight and faster results for our brand partners.
Stephen Dunphy – Design Director (more…)
Off-the-beaten-path, On-brand-Initiative: Well Done, Volkswagen.
Friday, July 9th, 2010
As consumer pressure for corporate responsibility rises, many companies are scrambling to find their cause. (more…)
The Battle for LeBron
Tuesday, July 6th, 2010
This summer, the most interesting positioning fight isn’t between old rivals like Coke vs. Pepsi, or even new competitors like iPhone vs. Droid. Instead, our attention is riveted by the multi-sided positioning brawl between NBA teams desperate to win the right to lavish millions on free agent superstar LeBron James. (more…)
Sterling Buzz…
Tuesday, June 29th, 2010
Recently, Debbie had the chance to discuss her position on Spec work in HOW magazine.
Click HERE to read the arguments For and Against this increasingly controversial practice. —(link triggers automatic PDF download) And feel free to let us know your point of view.
Design in the Wild!
Monday, June 28th, 2010Our new Campbell’s Soup designs for both can labels and maximizer rack have made it to the shelves. Here are a few shots by rogue snapper and Senior Designer, Carl Gerhards.
mmm mmm design goodness.
Friday, June 25th, 2010
For many brands, the effort of achieving “momentum” can prove the biggest and most elusive hurdle to successful growth. For those lucky few that achieve it, the challenge of maintaining it is equally demanding. (more…)
Sterling Buzz…
Tuesday, June 22nd, 2010
Over the course of six months, Debbie Millman worked with a group of Graphic Design students at the Academy of Art University (more…)
Reviving the Retail Giants
Friday, June 18th, 2010
Here is the basic fact: Once you’ve stumbled into the sportswear forest at a Macy’s, Nordstrom, Bloomingdales or Lord & Taylor you could pretty much forget if you’re in the store with the Big Red Star or a Big Red Dot. (more…)
Sterling Buzz…
Monday, June 14th, 2010
As the world gathers to enjoy FIFA’s 2010 World Cup, we’re doing a little celebration dance of our own at Sterling today. (more…)
