Sterling’s work on Celestial Seasonings was recently featured in the great, new book Archetypes in Branding by Margaret Pott Hartwell and Joshua Chen !
From the back cover by our own Debbie Millman:
“In this brilliant new toolkit, Hartwell and Chen reveal how archetypes influence brands. In doing so, they inspire us to reevaluate our own relationship with brands and simultaneously teach us new methodologies to elevate our own work.”
Check out these shots from the book and learn more here: