If you want some people to love you, you’ve got to accept that others may hate you. So let ‘em. Better than having a weak brand.
“If you want some people to love you, you’ve got to accept that others may hate you. So let ‘em. Better than having a weak brand.
…Apple. Mercedes. Virgin. Red Bull. Fox News. W Hotels. Snooki and Kim Kardashian. Every strong and focused brand, just like every strong and focused person, creates this love/hate dynamic to some degree.”
Austin McGhie sounds off in FastCompany on why your brand shouldn’t be everything to everyone. Read On>>
Tweet this | Tags: Apple, brand strategy, differentiation, kim kardasian, mercedes, red bull, snooki, Virgin, w hotels
