Another sneak peek into the upcoming collaborative book on building, designing and sustaining brands- Brand Bible. This week, Debbie discusses some extra tidbits her students uncovered about Michael Bierut and the Saks Fifth Avenue rebranding effort.

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This entry was posted on Tuesday, October 11th, 2011 at 4:31 pm and is filed under The 3rd Button. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.