Mood-based branding can help us differentiate in a whole new way. Check out our latest article over at Popsop.com for the full story. Up now!
Archive for May, 2011
Sterling is Hiring–
Tuesday, May 17th, 2011We’ve just opened up a new position– Design Strategy Director.
Want to join the team? Checkout this listing and more!
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Next Up on Design Matters…
Friday, May 13th, 2011Today at 3pm join Debbie in welcoming Alissa Walker to the Design Matters podcast!
Tune in at Design Observer this afternoon to hear all about what this author and associate producer of design show DnA: Design and Architecture, has on tap.
An Update on Personal Branding, Courtesy of Donald.
Wednesday, May 11th, 2011Over the past couple of weeks, watching Donald Trump make an initial foray into the political mainstream brought into sharp focus for me the factors involved in building a credible and successful personal brand. Now let me state up front that this is not a political article… (more…)
The Anti-Hybrid Brand Strategy
Monday, May 9th, 2011
After a recent trip to the New York International Auto Show, we learned that Mazda is veering way off the hybrid track, taking a very interesting stance on new engine technology. How will this impact the brand? Our latest article on Popsop.com tells the full story…
