Recently, I had to take the plunge and finally get wireless Internet in my home. Iâ€™ve tried to abstain for as long as possible in the hopes of living in the â€˜real worldâ€™ from time to time, but freelance work seeping into my home life has rendered me a terminally virtual babe.
Now, there are few hassles as egregious as waiting in the DMV line, alternate side parking laws and the ever-elusive appointment with your cable/internet guy, but unfortunately they are necessary motions we must go through to live.
This past week I answered the thuds at my door, permitted cable man Stanâ€™s entry into my home and found the process to be rather painless. I showed Stan into the living room and let him have at it while I simultaneously dried my hair, drank my coffee, set up my Blackberry notices and caught up on This American Life. Just as I completed my morning ritual, Stan was handing me an invoice to sign. I glanced over his shoulder at that moment and literally cooed at the site ofâ€¦ a router.
Yes, a router.
All my life Iâ€™ve dealt with technology and found that whenever itâ€™s a â€˜necessaryâ€™ piece of tech it always has to be an ugly piece of tech. Looking over Stanâ€™s shoulder I spied something that was much more reminiscent of an alarm clock-radio, in a lovely metallic blue and silver tone and a curvier shape than any router Iâ€™ve seen.
I know itâ€™s just a router, but it makes a difference when home accessories match the dÃ©cor. I want to like everything in my home. To me, this is a symbol of Time Warnerâ€™s effort, albeit small, to fit into My life instead of vice versa.
Sometimes itâ€™s the small details that touch us and help improve brand perception. Now how about some free WiFi at the DMV? Or at least a hug.
Rochelle FainsteinTweet this | Tags: brand, loyalty, technology